Event Launch Strategies

Here are some quick tips to help you in maintaining relationships with your customers and prospects.

1- Give options. If your clients want their events to be different, offer ways of customizing them to the nth degree. Be consultants, not just organizers. Give your full attention to what they want and then propose solutions and options to them.

2- Show that you care about them. Offer complementary services or gifts for bigger events to build relationships with regular customers. These can be anything from a picture album of the event to free bartenders. This depends on your budgets and resources. But a good gesture goes a long way in building lasting relationships.

3- Keep marketing material handy. Always have case-studies of successful events that you did and present them in an attractive way for prospects. You can short fliers or brochures printed or online PDFs. Make sure you can demonstrate your capabilities as great event organizers.

4- Never forget your lists. Keep in regular contact with previous clients, prospects or audiences through emails and occasion-based greeting cards. You can setup reminders for yourself to invest a few minutes each month to do this.

Simon U Ford (SUF.EDBD)

Today’s tip! A novel way to rise above the noise is to send prospects or associates a video mail as an alternative to email.

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