Event Launch Strategies

Well if you haven’t seen it yet Social Traffic just launched it’s soul search contest . It’s going to be very interesting.

I submitted my entry an hour ago.  I thought I would share it with my audience. Here goes;

Who am I? Who am I not?

I didn’t set out to be known a leader. I like to lead by example, yet at the same time I dislike being a public figure in the spotlight. I enjoy letting others take the center stage, while I can be the man behind them. It’s just the way that I am built. I’m not in this for fame, but rather for respect. At the end of the day, if all I get are online “friends” who “like” me, then in many ways I would feel like I have failed. I don’t want to be liked, per se, I just want to be respected; or better yet, I want to move people and influence them. I want to be the person who enables others to achieve their dreams.

Though it may sound conflicting, it’s actually a very comfortable spot between the feeling of power from influencing others, and letting others take the limelight.

What am I going to do about it?

Well, I guess I’m already doing something about it through Social Traffic. Social Traffic was built on a model where others could eventually be empowered to take it forward. I knew that I didn’t have time for back-slapping-honey-coated-wordy colleagues. Social Traffic needed business minded folk to make wise and effective decisions.

Just like personal brands, your business brand also needs to answer these questions. We knew that the strength of the ST group would be primarily based on trust and net worth of the individuals. We don’t invest in the half-hearted; or mix business with pleasure.

I started this group from 500 and brought it down to 20 sharp people. I believe, that in life you’re either a shepherd who leads the way, a goat or a sheep – and if you so happen to be the shepherd, you’d darn right do a great job at it. In the simplest of analogies, I’d say that I have had the privilege of being a shepherd for so many enthusiastic souls. But it’s the people under me that matter the most: the brave and untiring goats. At the end of the day Rupert Murdoch is an Obama goat yet a shepherd to the News limited team. Similarily, influencing a few weak goats is not the same as one who can influence powerful billy goats. Each person in Social Traffic is a strong, intelligent and brave soul, and just this thought makes my journey so much more fulfilling.

My circle of trust is based on 10 or so people outside of family and friends. Through those 10 people I have been able to achieve so much more - the bigger and better these people are the stronger the bond and the more success enjoyed by all. We’ve gotten Hollywood documentary propositions; million dollar sales; and a reputation that takes a lot of time to build and protect.

Answering these questions is imperative to defining our personal brands, which is everything in social media. Answering these questions could be the most constructive thing that you do online. When I look at myself in the mirror and I ask myself these three questions - the only pacifying thought that comes to my mind is how thankful I should be about where I am, what I’m doing and how everything in my life fits together piece by piece.

Join the single entry competition and win first prize valued at $8000!

“Who am I” is a question asked by countless people searching for their souls. One such person who stands out from the crowd was a poet called Bulleya.

“Soul Searching” contest for teams win anywhere up to $100,000.00 cash shared by the winning team

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