Make everything into an event

Every little instance or occasion in our lives is an event. A teleconference meeting with your staff, is an event. A new purchase, is an event. Hearing sad news, is an event. Going out to watch a movie, is an event. All of these different events make up our life experiences.

You’ll notice how when we try to think back to our earliest memories, we just remember glimpses of different situations or feelings. These glimpses were once events (whether recurring or one-time) that stayed on with us as memories.

This observation has two important sub-thoughts that we can learn from:

1- If we react to different situations in our real-life just as meticulously as we plan large-scale events, imagine how it will effect the happiness quotient in our lives.

2- We don’t have to be marketing big events all the time, we just need to figure out how to create traction around smaller level things as well. This can be great for the relaunching strategies that we discussed earlier.

Simon U Ford (SUF.EDBD)

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  • addytseng
    You know, you are so right.
    Everything is an event....'cos that's where good things and bad things happen. We get upset or we hear a sad story, or we put our foot in our mouths and upset someone else - the "stories" of our lives!
    Yes, when emotions are involved they burn into our memories....

    So what you are saying is: Create opportunities for emotions to be evoked (preferably good ones!). Evoke often. And they don't all have to be big "events".

    OK, if we have the power to create good emotions to be burned into our memories and our friends' memories, why don't we all do it more often?
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