Event Launch Strategies

The last wave of evangelists are in… the Earth Day campaign has picked up pace… and as we step into April, the fireball momentum has already begun. Sometimes I wonder what is the single-biggest reason that we can attribute to the level of excitement around this campaign. Is it the fact that the Earth Day cause is close to heart for one too many? Is it because of the tireless efforts of the leadership group? Or is it because of the way humans like to be a part of a bigger stage?

“You know someone said that the worlds a stage
And each must play a part.”

In any case, I want to take a step back from talking about the campaign for a few days and talk about the foundations on which this campaign has been built. The stronger and deeper the foundations and pillars are, the higher the building will be. With EventsListed’s soft launch this week, we’re almost at the brink of the end of Phase 1. The social traffic group has been climbing a mountain which very few people have done in the past. We’ve proven our resilience, passion and skills for the world to see. But we just 2 tougher  phases to go until we can reach the top of the mountain and earn the right to put our flag up. Thanks guys, you all ARE the foundation.

On a more deeper level, I want to share a perspective with you. I strongly believe that everything in business comes down to the quality of the audience. Before you even have a product, you can still make money if people are listening to you… you can still move and influence people… you can still make a difference. On the contrary, if you have a product and no audience listening to you, you might as well just drop it. No point having a kickass product if nobody is listening to you, how do you sell it? So the most important thing for any online business person is to develop the market need and desire in people to want to know more about you… to want to tell others your stories and ultimately buy in to them. As a separate perk, having an avid and intent audience also gives you negotiating leverage with prospective JV partners, investors or just about anyone who is about to take stake in your firm.

Given the nature of different online platforms, it can take a good 4 to 12 months before you build enough authority to have the traction to justify action, that’s if you have a plan.

With the Events Listed campaign, we have spent 18 months since first mapping out our campaign plan. We started out running two blogs related to social media marketing and launch strategies to gain credibility in the events online marketing  niche. We then launched our book just when people were looking for answers. After the book, throughout the book launch we built a community around the strategies and concepts outlined in the book. This campaign took on a life of its own and the Facebook community following it has since evolved into a separately structured entity in it’s own right, with its own objectives, rules and goals. This new entity goes by the same title as my book, we are in the process of executing our first campaign together, the new entity that is. At the same time I have launched a comprehensive video learning center so Events Listed users have access to world class marketing strategies and information that’s tried and tested. We’ve been giving away a lot of great advice and information for free since we started this journey 18 months ago, you have to in today’s world… it’s how you build an audience.

So coming back to my initial point, people who have struck through thick and thin with this campaign and have put in efforts in making it a success will never walk away unrewarded. They’ve all come a long way, I have thousands subscribed to my 1800 blog posts, 3000+ downloaded my book, there are 2000+ amazing people in the Social Traffic group who have become the backbone of my latest campaign. While we slowly step into the next phase, I want you all to know how much your efforts and initiatives are appreciated and that nothing you do for social traffic will be in vain. I would also like to make special note of Glen Crosier who was a key member of the Social Traffic 1 book launch campaign that was launched 6 months ago now who has gone on to play an even bigger, more influential role in the Social Traffic Inc launch campaign that’s just hitting it’s straps.

With the $1500 high-demand course Social Traffic is about to launch, with my book now in the hands of thousands of evangelists, and with the Events Listed platform and learning center designed to facilitate the strategies I teach ready to go live… things all seem to be coming together; things are looking up. My life is in an amazing place at the moment. I am in the middle of founding two start ups that are both unbelievable, global opportunities. Events Listed launched itself with a million dollars working capital 18 months ago, Social Traffic became an offshoot to what has been a very successful Events Listed campaign and it’s set out from scratch with $0 working capital. Both these organizations are converging into a partnership that could result in us executing a million dollar launch together in just 5 weeks from now - I think we’re pretty close to that.

We’re all very lucky to be part of it. I look at the growth in people who have entrusted their learning with me like Rebbecca, Anne and Sian just to name a few. I remember the day I met each of them and take pride in what I see them doing online today knowing I helped them achieve their goals. Now, its not just a few either. There are over 100 just like them who are walking, talking, smiling, real life testimonies or social proof  that what we are doing represents true value. This is my million dollar focus. The words million dollar represents something out of the ordinary. The opportunity to do for 1000 people what we already doing for 100’s is out of the ordinary. It’s all I need as motivation. Money is not what motivates me. Adding value motivates me. Money just shows up when you do.

People often ask me what I do. I am in the business of selling convenience, I don’t sell information. All of what I teach or write about has been taught, written about or done before in some form or another. I am not a guru or a scholar just because I present information in a way that adds value to what others do. All of the information I teach exists, it’s spread out across the internet. I am in the business of taking it all in, understanding it, testing that it works, analyze its trends, then re-presenting it in a cohesive and simple way which is easy enough for anyone to understand. To rephrase, I re-purpose information into easily digestible shapes and amounts that can be consumed in the form of books, videos and working applications.

Anyone can find what I teach somewhere online for FREE if they spend enough time looking for it. People will only ever buy training courses because they’re cheaper and more convenient than what it would cost them in time if having to find and digesting it themselves. People buy the convenience of information these day’s, the information itself has no value in today’s world. You need to be aware of this when planning your next campaign.

I’ll delve a bit deeper in the next post about how everyone - even our students that have invested their time into this campaign - can begin to monetize it in the upcoming launch.

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Today’s tip! Online events through webinars and e-learning centers are a growth industry in a shrinking economy. You need to be a part of it.

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