Event Launch Strategies

The Youtube feat went really well. Looks like we really hit a soft spot there. Sometimes you hear about an anticipated event for so long that when the time actually comes, you’re running around like chicken with their heads cut off. So many talked about Google Friend Connect (”GFC”) in the past few months, almost all of them haven’t figured out a good use-case application for it.

So I wanted to introduce you to the Roaming Heads campaign, headed by Jonathon Riveria using Google Friend Connect. It’s another social proof of the importance of having quality relationships online rather than stuffing up our meetings with unnecessary folks.

When you look at a GFC widget you’ll see pictures of people there. These are called heads. Smarter and reliable marketers are called the Big Heads - you can either learn from and become a Big Head, or you can stay a Dead Head.

They have a weekly party on Monday, in which they decide what site to host it at and how to market/promote them. Basically they go to different sites and sttart having discussions in the GFC widgets thus making the whole site buzz with community and action.

The destination for each week’s party will be decided by the person running the gorup. He’s the one who will find good and interesting sites to take the party to week after week. So every week, a website which is dead suddenly becomes hussling and buzzing with an active community and gets lots of traffic and traction.

Through this they’ve seen people participation in thousands. A small group of people going around like a whirlwind on steroids.

Social media disallows old school marketing. It demands for the personality to be at the fore front of all causes and campaigns. It encourages being different and thinking the unthinkable. This Roaming Heads group is ultimately going to be moving millions of people and will have a lot of leverage.

This concept is interesting in that if these heads can influence traffic to a site, they have a potential of becoming incredibly sought after by the online world. Everyone wants traffic on their sites. Everyone wants commenters and activities.

The difference between a happening site and a dry site is like a popular versus unpopular party. Popular club parties will be busy and buzzing, unpopular ones will be empty and boring. If a group of popular hot people go to an empty party, they will bring the traffic and excitement to it with them. Thus making the empty room full of life and fun. Next time around, people would actually want to go to that club, thus increasing its perceived brand value.

Quite like that, these roaming heads are going around the internet world brining life to sites of their interest. It’s an interesting case study to watch them. As they roam, their group size will also keep increasing like a snowball - with more people attracted to the fun. It’s a good marketing exercise as well, to see just how the social networks really work.

Food for thought? How do you grow in social media when everyone wants personal attention?  How do you remain approachable without being swamped and shut down. I could get nothing done when I had training courses + blogs + a new application + commenting and staying in touch + 10 staff to manage.

What happens when you become the brand and everyone wants a piece of you. Sure its great, but sometimes that’s not really what you wanted or planned for.

As an example: I think that Skype is the most obtrusive tool on earth yet its also the most valuable. My line is open I am attacker or my line is set to off and my staff cannot contact me. You can say I hate the intrusion. I do this for business. People need a face. A personality. If I wrote or acted as a brand people wont follow.

My plan was to “Becoming most Influential is about nurturing others into being influential”.

And that sums up what Social Traffic stands for. It stands for allowing teams like RoamingHeads to form and become independent. It stands for mentoring people who want to learn marketing techniques. It stands for deep online relationships and karma. With its new direction and leadership, that’s exactly where it is heading.

Simon U Ford (SUF.EDBD)

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