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Just To Recap A Few Important Points From The Book

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Simon U Ford (SUF.EDBD)

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  • Simon, great summary of an action plan. I was surprised to see that Facebook is not on this list of places to voice your brand. I thought, for sure, that you would start there...
  • I was pointing to the types of social media more so than brands or platforms,...

    I didn't specify social networking platforms. I don't class them as a type of media.

    My leaving Facebook out is a good example of what happens when a brand comes to be so much to so many. Think video content and we think YouTube. Think blogs and we think Wordpress. Think photo's and we think Flickr. Think micro blogs and we think Twitter.

    Facebook is the largest photo sharing site online. Yet I think Flickr when someone say's photo sharing.

    What form of social media do you associate with Facebook?

    Social networking's not a form of media. It's something people do?
  • That's a very interesting point about FB and photos. It's true that you never think of it that way, yet I'll also bet that FB is probably doing the same with videos now too isn't it?
  • Marcus, while FB is clearly doing the same thing with videos I STILL notice more YouTube videos on FB than any thing else that's branded so actually they're helping to brand YouTube.
  • When I think of Facebook the first thing that comes to my mind is building your brand. But you are probably right, when you say it is social networking. That is what brand building is all about, isn't it.
    The fact that it has photos, videos, microblogging, discussions etc. makes it the perfect platform for branding without being the leader in any of the individual components.
  • Yes but FB also runs the risk of becoming a Jack of all, master of none doesn't it. I mean the open web already gives us that.

    Is Facebook at risk of becoming another open web behind closed doors?

    What if over time other sites who provide niche offerings start to get traction as a stand alone app for each component of what FB is. With the advancement in technology and the open social platform it's becoming easier and easier to seamlessly integrate all of the specialty apps we link into one cluster for our audiences.

    What becomes of Facebook as this process evolves. Does it become a choice of Facebook or all the others?

    Would you use the Facebook, the jack of all master of none solution? Or would you use your photo site, your video site, your micro blogging site and blogging site then integrate them into your own mash across the open web.

    These decisions are the type of gambles app developers need to take. Any decision on direction they take today takes time to arrive at. Things move so quickly that a wrong decision today can cost them greatly in 12 or 18 months.

    To many wrong decisions can be fatal in terms of the competition moving in.
  • Judging by what I've seen I think Facebook has taken this into consideration.

    Recently they have purchased friendfeed which will help them integrate all the "best of" sites into their mix. If they continue down this path I think they're moving in the right direction. Everyone joins Facebook because it brings you the "best of the web." That mean newbies can join for the social aspect while more experienced marketers can join and and expand their networks all in one place.

    From my experience in Facbook pages I'm confident you can create your web presence under their roof. Everyone is there, so why wouldn't you be? Pages are also being indexed by Google, so isn't that just as good as the open web?

    Now you've also got the Firendfeed gang (former Google boys) working on the search aspect. It seems to me like Facebook has the right idea. They've got more data than anyone on the web and when they start using that to sell ads, Google may be in trouble.
  • Good question Simon. I actually think that Facebook is a Jack of All and has chosen to go down this route - by becoming middle of the road and not chosing to identify itself as a photo sharing site or video sharing platform for example, Facebook remains an easy entry point for the millions of people chosing to go online over the coming years.
    I was reviewing a few "Internet training courses for beginners" earlier this week - for keyword research - to see where social media marketing came into the picture and not surprisingly found little mention of Web 2.0 or indeed Facebook in this beginners course. Strange? Not really...

    The general population still see the web as Google search, Email and online shopping through sites like eBay and in fact many IT trainers do too (at the moment at least). Take this one step further (or a year or so down the line) and you have Facebook search, instant messaging/facebook chat and facebook marketplace as well as the numerous other applications and offerings FB has. A good move by Facebook? Yes, I believe so - from a marketing perspective we all know that a number one position in the popular charts will sell far more CDs in a week than a three months topping some obscure R&B list.
  • Wow I am amazed at your findings.I found the same thing a year ago and figured with all the growth and main stream going onto these platforms like CNN, Oprah and Ashton and the sale of Zappos to Amazon they would see the need to off this as part of the mix.
  • Word soup.
    After awhile hearing so many people use the terms improperly I tend to get them confused in my poor brain. Simon, you have a way of elucidating subjects so I can retain them properly. Thanks for the reminder of the difference between social networking and forms of social media. When YOU say it, then it just makes SENSE.
  • I would perhaps see Facebook as one of the best aggregates at this point. A lot of the platforms can be syndicated on it. I think people will have to be careful that they don't get too noisy when they mix marketing with friends and family.
  • Great summary of some of the venues you need to be engaged in to really be on the web as a business, treating every product launch as an event and syndicating content about it across multiple platforms...benefiting from their rankings is really smart too....
  • annewalshcoach
    I've been viewing the excellent Facebook videos that you have done Simon and one of the pieces I really like is how you refer to building your niche "inch wide and mile deep" by contrasting a shoe shop with a merchant selling a very specific type of shoe (that would probably have passionate fans). I think you have given very clear steps here as to what to do after the niche definition...what would you suggest to people who want to clarify their niche? As I suspect that would be of interest to a lot of people...
  • One of the things I have always enjoyed about you Simon is your ability to distill a complex subject into easy to manage information. This book is jam packed with lots of great info. Every time I read it (3 so far) I come up with new strategies to take my marketing up a notch.

    Thanks for this Social Media survival guide.
  • Jon, you make a great point about Simon's book. It helps to get clarity because the info is explained in such a way to allow your mind to crystallize what the next step is and put it into action.

    It's definitely for action takers and not people who think it'll work but collecting digital dust on their hard drive. The community aspect of being a customer and player in the group who's using Simon's tactics has been invaluable.
  • Thanks for this list it makes me want to go back and review my notes from the book again.

    One of the biggest thing I learned from the book is something that I alread knew, funny how that works some times. It's that having a structured plan and strategy is where most people drop the ball. They see the different sites and think all they need to do is build a profile and "poof" the magic will begin. Then they get no results from their profile and tell everyone that social media doesn't work.

    Doug
  • annewalshcoach
    I think that's the big piece that's missing...planning out your strategy and having a plan before diving in. I think lots of people start by grappling with the technology instead of stepping back and thinking about what they want the technology to do for their business..and then stepping into the arena...
  • My goodness me, I am not sure that does the book justice.
    The book for me was a goldmine that I keep tapping into, however how you mention Social Media Marketing NEEDS structure and a plan and how to do this is right on the mark. That was exactly what I was missing, I am sure others are using Social Media too but just how to administer and tackle it for optimal results was the beauty of my Social Media Bible. I know for myself, I have only just begun this as there is so much to develop with Great results, IF done correctly.
  • Well this is a snapshot of how to be successful online - thank you Simon Ford! This is a cliff note masterpiece! Thanks for sharing this concise list of what to do!
  • Colleen, you just made me laugh with the reference to Cliff Notes. Reminds me of community college. Yet, it also reminded me that Simon Ford's course is at the college level. Anyone can read the notes and wade through his very detailed book... and yet the full concept truly comes to life with the video course. Of course being a part of the Social Traffic community is what we all need -- the "hands on" or kinesthetic learning approach.
  • Firstly thanks for the summary. Always good to have a checklist to see where we are and what we have left out.

    As far as facebook is concerned, for me the discussion is academic. At the moment FB provides a very effective channel that is without doubt, best of breed. Other niche products may well, and probably will develop, that might be better than FB in certain areas. But if we learn the lessons from history .... better products have seldom de-throned a market leader.

    MS DOS was not better than the UCSD-p sytem, One could argue PC are not better than Macs, was MS Office the best in all the areas it covered.

    It all boils down to being number 1. This is what matters and what people remember.

    Whos number 1 in the processor market?
    Whats the number 1 OS in the world.
    What is the number 1 copier company in the world.
    What is the number 1 sports car company in the world

    Once a company holds the number 1 slot is very difficult to dislodge it. UNLESS you change the rules of the game and become number 1 in the new game.

    Its all comes back to what Simon spoke of in defining your niche - He suggested 1 inch wide and a mile deep!

    FB has a uniquely broad niche which is going to be very difficult to replace.
  • I think this is both a list of where we have been and map of where we should be going. We should have all learned how to do those things from the courses we have taken.

    Or, it is a blueprint. Maybe that is the best way to put it. There are a number of tools that be can be used to run a successful social media campaign. It could be Facebook or Orkut, Friendfeed or Twitter, Flickr or Piscasa, etc. etc. The key is using the right combination of social media tools to accomplish the goal.

    The point is that Simon has laid the steps that have to be taken in order to run that campaign. That to me is the takeaway from this. In fact, I am going to copy it and use it as a checklist for campaigns I run.
  • Simon,

    Enjoyed the book and found it useful and the summary above a good plan of what to do.

    Regards
  • One thing I forgot to add when I commented last night. The Social Media Boomers have held two "book clubs" on Blog Talk Radio using Simon's book. The response from the approximately 500 people who have listen has been overwhelming positive. This book is a great introduction to social media.
  • The Progression: So let's say that someone stumbles upon this blog. Then they get a copy of Social Traffic and start following the easy to understand concepts. Pretty soon, they're going to want to graduate to the college level and participate in the full 10 week course and join the Social Traffic community all working together to support one another and anything we choose. This is a great way to get a business launched and I've seen many do just this. Wash, rinse, repeat -- with the many elaborate re-launches that take their business to the higher levels. Simon, you just make it so do-able.
  • jkoritz
    Yes, these points are important however, every chapter in the book is important and this list is just a sneak peak at the book. so many points are made in this book that I can't wait to see what you have in store for the face book course. the social traffic e-book is a bible for social media learning how to make a master plan to promote your brand/self/image and mainly your event. thanks simon
  • regi152
    i saw a quote some where that said ask not what the world needs ask what makes you come alive then go do it i like social media and i like all the help you have given freely thank you
  • goldcoastdave
    Great summary Simon. The whole FB developmemnt is quite phenominal for me, especially your comments about photos....got me thinking even more now..!. David
  • I have just started to use social media as a tool for marketing, and the summary has been of great help.
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