Offer for those who strive to ‘get it’ - welcome to the family

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The promotion campaign for my book, “Social Traffic - Event Marketing In a New Media Scape” is coming to an end. We got a massive response and over 1,000 copies have already been downloaded. The demand has been that intense, after focusing on customer support over the past few days we have just re-opened the doors to allow another 300 copies go. My partner and I have spent the past 24 hours putting together a little montage of the book launch to show you all just how powerful social media can be. Try doing this 2 years ago.

Whats the game?

Now, I had segmented my audience down from 12,000 home viewers (to use my new friend Philip Gornail’s analogy again, “let the coaches coach, the spectators, spectate and the players play”) to a live audience base of about 3000 people before this book launch. During the 7 day launch phase, 1000 (soon to be 1300) serious spectators actively stepped up to get the book and play the game. These people have downloaded my book, and most will have read the first 30 pages so are seriously considering becoming a customer of mine and taking what I do and applying it to their own game plan.

Now, I have segmented my audience into clearly defined groups so that I can communicate with all these people at different levels. Different conversations can take place that are pertinent to each segment of my audience. General conversations seem like futile small-talk after you’ve tasted the strength of targeted collaboration with your audiences. (Yes you can quote me on that.) Those watching from home want to talk about the game, the players and whats happening down at the ground. Those at the ground want to talk about; the players, the entertainment between quaters, the coaches and whats happening on the bench. Then there are those who are chomping at the pit to play, these people want to get close to the players who are playing, they want to learn and they want to take that next step. Then we have the players, these guys talk on a different level all together. These people mean business, they know their job, they want to discuss strategy, commitment, execution and outcome.

It’s time we take my campaign to the next level so that we can flush the players out, I am looking to attract participants out of the grand stand who are ready to play. I know how I am going to do this as well, this is not an impulse, this phase was planned into my launch story over a year ago, the post however I wrote today. I couldn’t write this post without the right situation and mindset that allow these words to flow with meaning. To be effective, you need to know the mindset and perspective of the people listening to you. The mindset required for you to be amongst those people I am addressing today.

As much as I can come up with seasonal game plan that I can break down into a series of individual game plans, it’s not until you are in the heat of the battle that you know what to do and say. Although a launch strategy and story is imperative to a successful campaign, success will always come down to how well you play whats in front of you. This is why I have always found the information trade so disputable in the internet marketing fraternity, first they sell the game-plan, then they leave it up to you to execute it. It’s no wonder that 9 out of 10 small businesses or sole proprietorships fail.

I am not going to spend my time complaining about the way things have been done to date, I am busy executing a plan for the way I believe things can be done a whole lot better. Obviously with a focus on quality strategy, income per capita must be higher proportionately to the decline in volume of customers. Likewise, the output of problems solved and successful execution of my philosophies must be proportionately higher. Suggesting this to people who are used to volume based internet marketing business models of paying less for less to all of a sudden pay more - before being shown that paying more and successfully executing a strategy is a much, much cheaper price than paying less and not.

How do you get inside the playing field?

So here is my plan. I am offering all of my first generation customers (all those people who have upgraded to the full version (145 pages) of Social Traffic, consultation services absolutely free. I’ll conduct two skype telephone pitch-building sessions of one hour each for each new customer; one to one conversations with my personal attention towards helping you execute what you learned from reading my book, into your business.

It’s important to limit these bonuses to people who not only purchase the book but who have read it. If I offer my time to people who have not read the whole book yet want the consultation (just because its there), my time will not be utilized to best effect (and neither will theirs). I am not offering 2 hours of my time to hundreds of people, to tell them what they can read in my book. My time is being offered to help you plan your execution of what you read and learned from having already read my book. It has to take you a step higher - into the playing field.

I have already stated that everyone who has purchased a full version of Social Traffic by the end of this week will receive a FREE MP3 download (value $67) they can listen to. This bonus is being produced now and will be ready over the next 2 or 3 weeks. I will email a link to everyone who has purchased the book by the end of this week to download this bonus as soon as its ready.

I value all my customers, especially my first generation customers which are the group I am talking about here, I am thankful to them because they are willing to put trust in me and be a part of this movement that I aim to make an elevating experience for everyone who invests into it. I regard my first generation customers as flying first class, customers who I will leverage the growth of my young company off, this group deserves being treated with special attention.

Let me explain how these FREE consultation services will work. In the first session you can share your product or event launch strategy pitch with me. Those who have read the book will understand what I mean by that. You need to come up with a strategy of building what you have learned from the book into your marketing plan over the next 6 months to a year. You need to convert this strategy into the best story or pitch to deliver over a 30 minute period to me, as though I am a customer positioned smack bang in the middle of your target market. You need to impress me as if the success or failure of your business plan depends on it and this is going to be a hell of a task. I will play the devil’s advocate, I will attack your story from all angles. I will find loopholes in it. I will ask questions and flush out every possible objection your market place will find if I don’t. I will record the session and send you the recording. At the end of the first session, you will be given a chance to take my feedback and use it to the best of your ability to improve your pitch story.

The second session will be tougher than the first one. I will expect your story to be a story that you can tell a potential investor or your biggest customer (which are very close to being the same thing in my book). My critique will be fierce, I will leave no stone un-turned. Remember I am not offering my time in the capacity of stroking ego’s here, I don’t do that. What I am offering is an experienced ear to listen to your business marketing campaign story and tell you exactly what you need to hear to turn it into a successful campaign. Just as a warning, when I do this for most clients, this is not usually what they expected or wanted to hear.

My objective here will be to send you away with a campaign story that is bullet proof so that you can use it as the foundational blueprint to build out your businesse’s marketing plan over the next year – If you can lock down a campaign story that potential customers or investors cannot raise objections to, that answers all queries and leaves your audience with little else to do after hearing it, but to clap, we’re done. By the end of the second session you will be close to having your perfect campaign launch story ready - you can then take the second recording away to perfect it and then test it on a client, potential customer or even an investor and record that session as your final pitch and have it transcribed. My book steps you through what to do with this transcription, so much so that it goes into details on plotting the story along your time line and inserting points where you want to introduce different emotional triggers. You will also know how to plan your content along that time line and the finish product will become your action plan.

I give an open invitation to all of my first generation customers who have read the full 145 page version of my book Social Traffic to join these consultancy sessions (as well as those people in my circle of trust who I gave a FREE version of the full copy who have read the whole book.)

Lets not waste each others time:

I’ll ask you to post a video or an audio testimony for the book through a YouTube video message if you have a web cam. (You can also email me a video or audio file; in the case of audio, kindly attach your photo in the mail). This step is not a formality. I want the testimony to show me you have read the book. I don’t want to waste my time on people who aren’t ready to do this and you need to have read the book to be ready to make the most of this opportunity. Every hour I invest into you is an hour I am not charging clients for consultancy. I want my investment in time to lead to your successful execution of the strategies you learned in my book into your business.

If my investment in time pays off, everyone who made the most of it will become an evangelist of this method of business - which will make you something far bigger and valuable than just a group of customers. With an enthusiastic leads list, hundreds of customers who all have a great mindset combined with 20 or 30 evangelists that will be born out of the success we share throughout the process, I have built myself a foundation that I can build an internet community (business) that will stand the test of time through any climate, stage 1.

So let me emphasize on this again, anyone who has purchased the full 145 pages of Social Traffic gets 2 sessions of 1 hour each of free consultancy! Even if all 1000 leads who downloaded the book get the full book to become customers, no problem, I am looking forward to interacting with each of you on an individual basis on the phone, to take our relationships to a whole other level that includes sharing success together.

Everyone who purchases the full book weather they take the consultancy bonus or not will be sent a FREE MP3 version of the book via email as soon as its ready.

So do send in your video testimonies to my personal Youtube account as a video message, or send me a video or audio file (with photo if audio) of your testimony by email. To book your time slot I will ask that you email me two weeks in advance so that you can be sure I have enough time to prioratize our meeting into my schedule. I will send an email to all new book owners next Monday, so that anyone who wants to join in can do so by then.

The Social Traffic sales page doors are open again for another 300 copies that are running down fast for those who want to join the 1000 people who have already downloaded a copy.

Stay up to date with my campaign through my twitter feed; http://www.Twitter.com/EventsListed

Simon U Ford (SUF.EDBD)