Hitting Mental Triggers - Its All About The Perfect Timing

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In an earlier post I talked about how to hit mental triggers. Today I just want to elaborate a bit on when to hit. See, just like any marketing effort, your emails are messages that are going out to your prospects. If you have been following this blog, you would know the importance of building lists of prospects that can you then target for your launch.

When mapping out your event launch strategies, you need to plan how to build hype and anticipation until it climaxes at launch. You launch just when the curiosity has peaked and Bam! See the fireworks happen.

This is analogous to movies - we’re trained to allow the tension to build within ourselves when we are watching a thriller. A thriller movie wouldn’t work if they just give away the plot in the first ten minutes. Who would want to watch it through then? Similarly, when you are building hype towards your mega launch, make sure you spread out the campaign into weeks of little swallow-able chunks of information at a time. They need to take it in and then come back for more.. and more.. until you launch. Until their tension is released. Until they attend your event. Until they buy your products. Until they get to benefit from whatever it is that you are offering.

So this sequential timeline is one in which you slowly build their trust, give them little bites of information, get them to share their needs, give away free things or content, work on your relationship with them. Here is another great analogy to think about: try meeting a girl (or boy) and propose to her (or him) the same day. How would they react? Well, in most normal cases, I’m guessing they’d freak out and would want to stay the hell away from you…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.