Event Launch Strategies

Ezine articles and Squidoo attracts significant traffic from over 100 articles we have published on each of these platforms back to our website however this traffic spends less time on our site than traffic from Hub pages. We have a total of 100 articles on Hub pages that get a lot of internal Hub Page readers visiting them. Our 100 articles on Hub pages have been read more than 15,000 times in the past 4 months yet only 600 visitors have come through from these articles to our site. These results suggest Hub pages are a loyal community, so readers tend to stay on the site. However of those 600, that do come across from Hub pages their average stay on our site is much higher than that from Ezine or Squidoo.

While duplicate content may go unnoticed on Squidoo; Hub pages and Ezine cracks down on it with knives and forks. Ezine is the toughest as they use a combination of human editors and software. I have tested this with dummy sites, so have a useful insight for anyone interested in driving traffic with article marketing tactics. According to Ezine’s policy; if an article is purchased as ‘private label rights’, more than one person can have rights to it thus making the article indistinctive. If you post that article on one of these sites and the article is posted elsewhere on the internet by someone else (who also purchased the right to publish it) it would still be considered duplicate content. The article marketing site will ask you to remove the article if two coexist on the internet regardless of who published it first. Even if you modify the article so its 50% altered from its original form, they still won’t care, as it won’t be unique content.

However if you write your own article with your own labelled resource box and post it as one author onto 500 different article marketing sites across the web, it won’t be considered duplicate content. So you can reuse your own content across multiple article marketing sites without a worry as long as you are the sole author of each version.

To establish if an article is unique, all you need to do is copy a sentence from the article and search for it in Google with “inverted commas around it”. Google will show all pages on the internet that have the exact same sentence, so if there are any duplicates you’ll know. You can also use Copyscape.com to find duplicate content.

Simon U Ford (SUF.EDBD)

Today’s tip! Every marketing campaign starts with keyword research. If you’re serious about earning money online you’re first investment should be a great keyword research tool.

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