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Same brand, Multiple Faces

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You may have different aspects of your brand to focus on in different audiences and situations. If you want, you can divide your social networks into groups. The way you do this is completely up to you. Some people keep their professional contacts on LinkedIn, their prospects on Friendfeed, their social contacts on Facebook and so on.

Some of the platforms, like Facebook, offer flexibility to build multiple pages and groups against your profile - so you can disperse only relevant information. This does not mean that your brand is inconsistent; it just means that you are showing those elements of your brand that fit the platform and market best. To be able to do this, you need to be able to understand the user-base of all social platforms and the typical interactions on those platforms before you can decide how to go about it.

Simon U Ford (SUF.EDBD)

Today’s tip! The first step to being super organized is to manage all of your passwords in you’re browser. Being able to share them across your team is a bonus.

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  • There is a beautiful book called LoveMarks written by the CEO of satchi and satchi in which he speaks of an"intimacy" between supplier and customer. Where this "intimacy" is the key factor contributing towards a brand becoming a LoveMark. And further, that the only people that can create a Lovemark are customers. The essence of this work is that a Compant cannot create its brand - its the customers that ultimately do this - and for them to do this - the company has to have an intimacy with its customers. And where customers fall into different categories, this intimacy has to be different in all the different categories.
  • annewalshcoach
    this is a good piece about showing different aspects of your brand to different groups. One question though...any suggestions on which ones people should use for atwhat? I know you said that you need to understand the typical interactions..any broad guidelines on that? Good tip about the password manager - it saves LOADS of time!
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