Produce Once, Run Everywhere

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Imagine you are organizing a concert where a particular performer is your lead entertainer. You can search book marking sites, search engines, raid all their fan sites, social networks, groups, forums and blogs to pull content on them into one single web destination. How would the fan-base react when you tell them that the web destination you have build consist of the richest, most vast, most diverse, recent and relevant content on that artist to be found on the internet, including old articles, videos and podcasts? You haven’t created any of the content yourself, as it is driven to a single online room through RSS feeds from thousands of sources all over the internet. Over a period of a few months you could build a fan base up of 500 targeted fans that are all signed into the room following the content as ardent supporters of the artist. At even a 50% conversion, that’s as good as 250 ticket sales to 300 different fans without having spent any time or money on content creation.

You can create mash-ups of content by sourcing (syndicating) information from multiple sites and social networks all into one place. Typically, you would want to syndicate content from your blog (if you are writing one), your Facebook account, your Twitter account, your Flickr account and your Bookmarking accounts. These tell such a holistic picture about your activities that can help create buzz and traction around your events. Although there are multiple applications offering this service, the one that stands out the most is Friendfeed.com.

Syndicating content together may seem like a cloth being weaved slowly – but once it’s set, there is very little work that needs to be done on top of it for maintenance. It’s like a small time investment that you make to reap benefits from later. However, be prepared for combating mountains of information being thrown in your direction from all sides; the idea is not to allow yourself to get overwhelmed.

Simon U Ford (SUF.EDBD)

Today’s tip! Every marketing campaign starts with keyword research. If you’re serious about earning money online you’re first investment should be a great keyword research tool.