Links

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Each page of content across the internet has what’s known as a page rank. Google rank pages with numbers between 1 and 10 but in reality the page rank is a number anywhere between a micro number way less than zero and infinity. This number is a major influence in a page’s ranking in search engine results against keyword phrases. The best analogy to explain how page rank works is to look at each page on a website (domain) as a bucket of water. A link pointing into one of these pages (buckets) from a page on other website (inbound links) are like hoses of water (link juice) pouring into the page (bucket). Links on a page that point to other pages within the same website (internal links) act like hoses connecting each of the buckets (pages) throughout the same website. Now, if inbound links represent link juice (water) being poured into the bucket (page) and each page is connected across a website (domain), the link juice (water) that lands in one bucket (page) will disperse across the connecting buckets (pages) throughout a website (domain). The formula for this is that the page rank of the page a link comes from multiplied by .75 (15% is lost in evaporation) / the total number of links (hoses) off a page (bucket) to other pages (buckets) within a website. Now, this is complicated and advanced stuff so I am not going into more detail than this because this book is not about SEO. I did want to explain links at a fundamental level so that you understand enough to appreciate the fact that there is a well calculated scientific method behind the madness of our article marketing linking strategy.

The aim is to attract more inbound link juice into each article page (bucket) than you send out so that our buckets fill with water. By linking our pages (buckets) in sets the way we have we are maximizing the water flow throughout our buckets whilst extracting as much water (link juice) passing into them from the article marketing sites huge water system of millions of pages.

Outbound links: Each article should have two to three links off each page pointing to your other content pages that can include your website, your blog posts, your Youtube video pages, Facebook pages and or your Events Listed event pages.

Inbound links: You work to attract as many back links from other sites into your Main Article page and your Category Article pages as possible. The link juice that these links bring into the page will be passed on to the other articles within the set. The Sub Articles at the bottom of the flow should all link back to Main Article page passing any residual link juice back to the top again creating a loop.

Ezinearticles.com: At first I was under the impression that it accepted junk content - but to my surprise, they are very strict about the quality of content. Your articles have to be one hundred percent original and provide value to readers to be accepted there.

Getting people to read your articles is the first step. You do this by commenting on other peoples articles within the article site member communities. Article sites are social communities like any other, each time you comment on another article within the site those comments link back to your profile page which should have links to all your articles. The link back to your profile page counts as an internal link from the other article pages to your profile page. The more internal links to your pages within these sites, the higher they will rank when people search for articles about your topic. Always comment on recent and relevant articles that have high page rank. Once you attract internal traffic within the article sites you can get to work attracting external back links from other websites onto your article pages to further enhance your pages rank until they are listed in the top 5 search engine results for each articles targeted key word phrases.

Always try to end your articles with a call to action or an incentive to get readers to follow a link off the page onto one of the content pages within your sales funnel. Tie this strategy in with your other marketing strategies - you will be surprised at how much traffic this alone can generate for you. As one example we embed all of our Youtube videos from our video marketing campaign into our articles on these sites.

Simon U Ford (SUF.EDBD)

Today’s tip! Every marketing campaign starts with keyword research. If you’re serious about earning money online you’re first investment should be a great keyword research tool.