Article Marketing

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There are various dedicated article marketing sites like Squidoo.com, EzineArticles.com and Hubpages.com. Your article on these article sites (e.g. Hubpages) will rank much higher than your article on your site because they have millions of pages indexed, optimal internal linking structures and a high index page rank through thousands of back links. If you want to get high page rank in search engines quickly, write a good article in a top article directory and drive a heap of links into it and it will rank top on Google in days. Try doing that with your own site and it would take months, if at all. This is because your article will be riding off the rankings of the SEO optimized article site.

Unless you have a big budget and want to spend the appropriate money on your own website, you don’t need one to build a powerful online presence. There are multiple ways in which you can leverage existing web 2.0 sites and platforms for your business without ever needing to spend the time and resources in building, optimizing and maintaining your own site.

EventsListed.com is a web 2.0 platform that allows you to publish multi-media rich content to dedicated pages that promote your events, collect subscriptions from fans, set auto responder email campaigns to go out in sequence automatically, to build communities, and sell tickets or merchandize off your event pages. If you combine this strategy with a blog on a FREE blogging platform like Wordpress or Blogger along with a great article marketing plan and you included a social networking strategy and linked them together, you’ll have an online presence much more powerful than your own website could ever be.

Article Marketing is an important part of SEO to help rank your content pages, your articles on article sites, your videos on Youtube or your event page on Events Listed. Search Engine Optimization is (in a way) the Holy Grail of web traffic, because it’s steady, consistent, voluminous, targeted traffic that costs nothing once established…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.