Event Launch Strategies

Almost everything that we plan, whether big or small - needs to have backup options for contingencies. This doesn’t mean a backup bride for a wedding, but backup venues, backup caterers, backup entertainment folks etc. The reason why I am writing a separate post on this is simply because this topic deserves the attention it mostly fails to get.

I remember when Donald Trump fired one of the best contestant in his TV show “The Apprentice” only because she had failed to consider a backup venue option for one of the project challenges. A lot of people huffed and puffed about how ridiculous that was - people who quite obviously had no idea about the lives of business managers or event planners. Truth is, just like Trump didn’t give her another chance, nobody will let such things go by. Event management is about mitigating your risks.

Everything around us is unpredictable. You have to plan to the nth degree to make sure your events are raging successes. Flights can get canceled, it can rain, your beautiful outdoor venue can get crowded with bee swarms, your caterers can mess up the food - anything can happen. Although this uncertainty can hit the nerves at times, it usually helps keep managers on their toes with adrenaline pumping through them. Handling these situations is fun for some managers. Some may even consider it a natural high.

My message to you today is simple and yet very important. When making your launch plans, make sure you have the right backup plans in place. In some cases you may also need backup plans for your backup plans.

Simon U Ford (SUF.EDBD)

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