Event Launch Strategies

I’m writing this post after a lot of research and analysis of whats worked for people. It has a lot of influence from the Jeff Walker’s internet marketing philosophies - and we all know how he has contributed to the success of countless businesses. He sold over 1 million dollars worth of course product in a couple of hours last launch and he and his clients do it randomly. So be sure to know that these aren’t necessarily to be followed to the bone - but they are techniques that have worked for many in the internet marketing game and are techniques I have molded to work just was well for launching an event.

After all, whats different about launching a conference, training course, product or website to launching an event online. I believe there is no better business on earth more suited to internet launches by use of social media than event based businesses. Events come with so much human emotion, they are all about socialization and word of mouth is the most effective method for marketing a launch. Social media and the use of the internet as a delivery platform creates exponential opportunities for event marketers.

We’ve talked earlier about setting up your mailing lists and building hype all the way to launch. I often receive emails asking me about specific tactics to use to build hype. I know I have touched on my methods throughout other posts but I thought it time to walk you through a simple example case that’s easy to explain. Ill use a product as an example rather than an event to show you how these methods apply to any business. Ive talked in detail about similar tactics for planning and launching events but have never formerly stepped you through the process. I will step this one out, one step at a time and leave you to see how you might best translate the example into your own businesses.

First of all, when you are building your event launch strategy, make a timeline with the exact dates for major mile stones and triggers that must all be thought out before launching. In this example we are launching a simple online “event planner specific calendar application” and will start sending the emails two weeks before launch. You can send out emails in as much frequency as you want depending on your list, I’m just going to discuss the few important ones here…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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