Event Launch Strategies

This is the third step in the planning sequence that I discussed in my post yesterday.

The event we are planning this launch for is the Events Listed social networking website launch. Since the event is effectively a product launch with the product being the website, the product development phase becomes very crucial to a successful and timely launch. The event Launch plan must be built around the product development timeline.

The product development in this case must become our working clock that ticks away with everything else being built around it. If you are finding ways of applying these principles to your event launch, the best comparison would be that of launching the opening of a new venue. The launch plan must be plotted around the venue building development plan (or else there won’t be any launch party!)

If you’re interested, here is what our development timeline looked like.

Module I 17^th April 2008
1. Static Pages
2. Event Category/Subcategory
3. Banners
4. Registration
5. Forgot Password
6. Manage Promoters/Super Promoters (Admin Control Panel)
7. Affiliates

Modules II 15^th May 2008
1. Add Modules
2. Manage Hotels Information
3. Manage Event (Promoter/Admin section)
4. Event details/Statistics
5. Event Walls
6. Calendar of events
7. Ticket counters
8. Accommodation Map
9. Available hotel information on map (Google Map)

Module III 6^th June
1. Event Listing/Search engine
2. Commission system ( Ticket seller/Promoter/Admin )
3. Manage My Account details/Stats
4. Manage Fan Clubs
5. Manage My Profile Pages
6. Messaging system
7. Tasks Manager
8. Guest Survey module

Module IV 20^th June 2008
1. Promoter Forums
2. Disputes Forums
3. Static Reports
4. Ticketing
5. Manage RSS Feeds
6. Google Adsense Reports

Testing phase V1.1 27th June 2008

Pre-Launch customer trial release V1.2 1st July 2008

Product Launch start V1.3 23rd August 2008

Public release Official Launch 14th September 2008

Simon U Ford (SUF.EDBD)

Social Traffic - The Book

Today’s tip! The first step to being super organized is to manage all of your passwords in you’re browser. Being able to share them across your team is a bonus.

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