Event Launch Strategies

Building lists of customers, prospects, attendees, audiences should be a constant process. Once you have people on your lists make sure you start building a [[strong relationship]] with them. These lists are like an asset for every event organizer. They are an invaluable part of launching successful events and should be treated that way.

You can use different online methods to locate people with similar interests, a few of them are:

• Offering landing pages for people where people can opt for being added to your list. The value of your services should be evident in the content of the landing pages

• Find communities and groups with similar interests and invite them

• Aggregate lists of clients and attendees from all previous events that you have done in the past

• Invite people from online mailing lists

When you add people to your list, make sure you start communicating with them immediately, so that they don’t forget about you. Keep them in the loop with what’s going on, and build meaningful relationships with them. The stronger your relationship is with your lists the more likely they will support you when you introduce your events to them.

This is as important for event planning as it is for sales. A sales-persons value is often determined by how many contacts and networks he has. So, whether you plan events as a career, hobby or are only contemplating on building a career in it - get down and start building those lists today. They are going to help a lot when the right time comes.

Simon U Ford (SUF.EDBD)

Social Traffic - The Book

Today’s tip! A novel way to rise above the noise is to send prospects or associates a video mail as an alternative to email.

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