Event Launch Strategies

Capturing leads and directing them to the website is an important element of internet marketing. We have placed multiple landing pages for the sole purpose of lead capturing that target one keyword phrase each. All of these landing pages have search engine optimized content. The landing pages are not too big, to avoid becoming boring. They have a maximum length of 200 words and are relatively easy to read and understand.

Again, the idea is to lead people in a direction, not drive them away.

What sets our landing pages apart is that Miss Abigale is on each landing page talking directly to the visitor.

Her script is derived from the keyword the visitor has searched for that leads him/her to that page. The idea is to get their attention - by hearing a character talking to them about the event related thing they have searched for. Miss Abigale directs them into leaving their names and email addresses by speaking with them directly and calling them to action.

Also, if they are already interested in publishing an event, they can click on a link which is prominently placed on the screen. This big link distraction effectively entices them into clicking the only other link on the page (other than the back button) if deciding to bypass our opt-in form. These pages are optimized in the search engine and targeted destinations in our pay per click advertising campaigns & designed so visitors either opt-in to our email form or they click through to our set up an event wizard as the only two choices other than clicking the back button.

The opt-in will be to receive a world class e-book on promoting events through social media strategies and web 2.0 techniques. These landing pages serve multiple goals for us. We either get a new customer from this or we get a new lead that will now start receiving our email campaign written as a sales funnel to convert them into customers eventually…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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