Event Launch Strategies

Getting into the finer details of how we are planning to generate traffic into our sites. As you all know, getting the right kind of traffic that can actually contribute to the bottom-lines is somewhat tricky to direct. The importance of traffic needn’t be stressed - suffice it to say that without traffic even the best and most innovative applications can wither away. Great applications have the natural potential to create a stir through WOM amongst the targeted users. However, you need to have your basic traffic generating strategies covered, to be able to create the initial buzz. Our strategy is multi-fold:

1- Traffic through SEO

You’re probably sick of hearing about this, but Search Engine Optimization is the one of the most effective ways to get noticed. There are people out there who will find our service incredibly useful for their businesses or life, they just don’t know about it yet. How do you get to them? Right when they are looking to solve a problem in their business on Google or yahoo search. The match-making doesn’t happen magically - your pages need to be visibly present on the search results for them to see you. Search engine marketing is the Holy Grail of long term traffic generation but it should never be your only strategy.

Our plan here is straightforward. We have come up with 800 specifically targeted keyword phrases. Based on the keywords we have researched our target audience may be entering into the search engines when looking for solutions to event planning related matters. We have designed our website in a way that partitions different sections of our site through internal linking strategies and added a robot text file that tell search engine spiders where they can and can-not travel within the domain. This way we have control over the partitioned sections of the site ensuring only the sections we want indexed and optimized by the search engines are.

We then focus on optimizing one section of pages at a time & slowly link these sections as we rank them over a 12 month period that will result in us having 800+ pages specifically designed & optimized to show up in the top page of search results for tens of thousands of targeted visitors within the search engines every week. Each of our pages represents a solution to problems that are represented by one key word phrase per page which enables us to capture a visitors attention within 10 seconds of them landing on it.

This is the average time it takes a new visitor to decide if a page is worth exploring or leaving.

I’m going to dive into the detail of our SEO strategy in a later post.

2- Traffic through Blog content

This is one of the most important channels for driving traffic to our site. We are running three blogs simultaneously under the Event Marketing umbrella. Two of them focus on strategic level thoughts on launching and promoting events. The third blog directs the readers to useful tips, tricks, resources and links for managing and promoting their events.

The focus of the blogs is to create quality content that is useful for everyone who is planning on marketing or launching their events. The blogs link out to our main site, whereas our social media pages link out to our blogs…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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