Earth Day Birthday | Event Launch Strategies

Earth Day Birthday – Promoted by the Social Traffic Inc

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I wanted to publicly announce the Social Traffic Inc’s involvement with EarthDay Birthday for all external readers who haven’t been following us.

There are a number of interesting stories in this project. Basically this project is being done by the Social Traffic team for their first client Eventslisted.com. The Social Traffic Team was a byproduct of a collaborative thought leadership group on Facebook. These people met and talked about the social web and sought to help make it more quality-centric and relationship-based.

Through the outcomes of those discussions, the basis of this separate social marketing company came into existence – and today it rides on their collective capabilities. The group went through a few weeks of screening process through which is transparently elected its leadership group based on the input and skill levels of the initial members. After a few weeks of working together, it came down to a handful of strong passionate personalities, while the weaker or less committed ones faded away in the background.

Although all of their systems, models and strategies are different, what really set it apart was how intricately each shareholder’s value was linked to the selection process. Everything was based on the value added to what has become a “team-first” community – people who provide the most value and spend the most time, will earn the greatest stake in the organization. This system was tricky, it had to be transparent to work – it has effectively filtered out the non-value-providers, eventually resulting in the current, tightly aligned group left standing.

Earth Day

After the months of planning, the Social Traffic group is finally rolling out their first extensive marketing outreach for the EarthDay Birthday campaign.

Basically, anyone who would want to host an event on Earth Day (April 22nd) can get on board the EDBD program. By doing that, Social Traffic Inc will help promote their events for them across social media. Events Listed offer a state of the art event management and social networking marketing platform, the can publish event pages that showcase audio, video and up to 30 other plug and play feeds and capsules for marketing their events. Social Traffic will help them manage brochures and posters as well as electronic invitations and viral ticketing commissions. They will also provide resources for managing budgets, tasks, sign ups, tickets etc driving hundreds of thousands of people into the Earth Day event pages.

For this first project, Social Traffic Inc will be doing all of this for free for those event organizers hosting Earth Day celebrations. The concept behind Earth Day is something very close to heart for the Social Traffic Inc and is their perfect way of officially launching their marketing services online. We’ll post out a list of the core group members along with their capabilities in a few days.

Watch out and let us know if you think you can help spread the cause in any manner.

Simon U Ford (SUF.EDBD)