Promoting On Facebook

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The strength of your Facebook presence is going to define how effectively you can promote your business, products, events or services to your market. Remember, Facebook is just the tool - you are the marketer who has to get it right.

Social Ads: These are additional paid branding options within Facebook, to allow you to reach a wider network and reinforce your branding message. These advertisements are shown based on your specific demographic and keyword requirements. It is an incredibly cost effective channel for marketing to niche segments based on pay-per-click (or view) modalities. Spots are given based on bids so make sure your bids aren’t too low, or you may risk losing to competitors. Because of its excessively focused placement, it is bound to get targeted traffic to your sites. You can make these ads interesting by adding a picture and tagline that will appeal to your market. The idea would be to get yourself some ad spots before the big market players’ jump in with their endlessly deep pockets.

Simon U Ford (SUF.EDBD)

Social Traffic - Event Marketing In A New Media Scape

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chickefitz

I would love to hear some stories about the social proof behind using paid facebook ads. I am still not convinced that there is solid return on investment, particularly if you have to achieve a 1% conversion rate to a sale to break even. If Facebook wants to play in the pay for traffic game, they will have to add a suite of sophisticated ROI and planning tools, as Google has to support its model.

EventsListed

They have an analytics suite now. I don't use social adds. I tried it but my stats show people are not in Facebook to shop. People search Google to shop. They click right if wanting to buy because they know these clicks lead to people selling.

Google clicks are more expensive sure. But 10 cent clicks that never sell are way more expensive than $10 clicks that do.

alexander13

It's very true about remembering what Facebook is. It is only a platform and how effective it is for you and your business depends on one thing... you. I do notice the social ads sometimes but usually it was the ads that streamed in through the news feed that got my attention though I haven't seen those lately since Facebook went to more of a friendfeed style look and live update streaming.

And Chicke you are correct ,most users of Facebook aren't there looking to buy products or be sold to. There are some ads and some ad campaigns using Facebook's platform which are very effective and make lots of money but from what I've seen and those I've talked to these profitable campaigns are the exception and not the norm.

chickefitz

Simon, I would agree with Jonathan's initial question. I NEVER look at the page ads on Facebook. That is not to say that there are some people who do, but I'm not there to be sold to, no matter how targeted someone things that they are being in reaching me there. I can understand targeted Google ads, as many times I'm in "consumer" mode when I'm searching.

SteveBuchalter

I just cant decide, I dont know. Is there still a place for paid ads. The essence of what I understand from Social media is that people are oving away from being sold to or responding to adverts.

I think this is the truth but I also think its a slow process. There are some customers that in fact will still respond to spam. Others wont do anything without an established relationship.

The bottomline and my understnding of the situation is, the more sophisticated the person the more important the relationship is. The less sophisticated the more likely they will still respond to spam.

So have a clear image of your target customer before you start and meet them with your marketing campaign.

Simon Ford always provides food for thought and discussion

chickefitz

I have wondered too Simon about the effectiveness of paid advertising on Facebook. The audience is certainly large and growing, but the challenge is that you only reach the people you are connected to at the precise time that they are looking at their wall or their groups. I know for myself, I don't even zone in on the ad space in Facebook.

I've noticed a large number of folks that are joining groups just to have the group on their profile, but are not even a little bit active. Attempting to get them engaged through group walls and discussions doesn't even spur activity, so I'm going back to some earlier Social Traffic course teachings that talked about getting to know people individually by communicating with them on their own profiles/walls, versus within the group. I'll let you know how it goes! I believe the investment in time will be worth it.

kboode

I suppose you would have to test it to know for sure if it works for you and your niche. I do realize that at this point in time, Facebook gets a ton of traffic, but does not have nearly as many ads. In other words the competition is not as fierce as it is with Adwords. That must be a big plus in using Facebook Ads.
At the same token, I would like to think that with the help of a solid social media marketing plan, one should be able to attract more than enough targeted traffic without spending money on ads.
Especially when you follow the strategies as outlined in "Social Traffic" the need for spending money on ads seems somewhat redundant.

bobbicknell

I would think these ads would be effective in a local area. The only way to know for sure is to test! Building relationships is more effective i believe but to reach the masses can see how FaceBook ads would be great to add if they test effectively. Appreciate you stimulating my thoughts about utilizing paid ads on Facebook.

ERichNWise

Ironically, found a link to this through a RT found in a Facebook post. technology is so awesome. Thanks for the strategies in your book, I'll be sure to Pass it On

jblm

Demographic, niche marketing, is a great approach with Social Ads. Even better today as the number of Facebook users is 10 times more than when I tried before. It really works and I don't know other PPC with better cost/benefit ratio.

Kari Lønning

I think the quality of the ads would make a difference to the perception of the audience you are trying to build. Also, I think the service or product you are selling is a major consideration. For an exclusive "product" I don't think these ads are a good idea, but for things or services where "insight, in mind" is a factor - I think these ads would be a low cost way to reach a broad market.

rebeccahappy

Working on connecting with the right group of people on FB would seem important for branding.
I am not sure about those ads. I don't think I have looked at one in all the time I have spent on FB. I guess it is good for visibility. I find the interaction I have with my friends to be more trustworthy than advertisement.
I will re look at them as well as Ian's book.

Jonathan R. Rivera

Do you really think these ads are effective?

Wouldn't your branding coverage be even
greater if people are just "talking about you?"

I tend to avoid those ads on the page. As a matter
of fact, I get upset at myself when I notice them.

I prefer to give people something to talk about. After
all, if you have a good group of "talkers," the message
will make its way to everyone who's supposed to hear it,
Right?

Promoting On Facebook

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