Event Launch Strategies

Most of our traffic is coming in from social media sites. I dare say, we’ve learned how to master the ride of directing useful prospects using online tools without having to spend money on risky advertisements. We have videos up on youtube, we have blog posts going out in three different blogs. We have active participation based interactions on social networks like facebook, linkedin, twitter and more.

The thing that I want to stress is that all of this traffic is useless if it isn’t channelized properly. Its better to not have traffic at all rather than wasting the opportunity to covert curious onlookers into customers. Our sales funnel goes through multiple paths (tubes, if you like) all leading to our platform. During the journey through the paths, the prospects are introduced to a multitude of things (depending on the path type); such as surveys, blogs, email campaigns. We’ve put a considerable amount of time to make sure that our funnels are without leaks and are optimized as much as possible - we don’t intend to waste anyones time, just the way we wouldn’t want our time to be wasted.

If there is one thing I strongly believe in, its mutual benefit. Finding and offering value to all stakeholders - whether they are vendors, prospects, promoters, customers, staff, anyone…

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