Event Launch Strategies

Social media is an-inclusive term for all sorts of web activities that combine technology with social communication. It includes emailing, posting, blogging, instant messaging, picture and video sharing to name a few. Some of the most popular social media applications are Wikipedia (for references), FaceBook (for social networking), YouTube (for video sharing and social networking), Flickr (for photo sharing), Twitter (for social networking and micro-blogging), del.icio.us (for social bookmarking), and Digg (for social news).

Using all this technology and myriad of applications you can generate and increase traffic to your site. We have ensured that our social media campaign is a hit by utilizing FaceBook and MySpace strategies. In order to do so, we have created our profile, pages, groups and social ads.

Our profile is more specific and more contained than our various pages that cater to different aspects of interest for event planners and promoters. We keep our pages updated by regularly adding information to them. We also embed videos, make announcements, and provide links to other related sites, etc. We have joined groups and run social ads to drive traffic to our pages and main website. We do all this not only to keep you well-informed but also to keep you interested so that you come back for more.

The key point to remember in any social media campaign is the social attitude. It is a powerful tool that can mold people’s perceptions and change “visitors into buyers.” We are using this tool the best way by tuning into people’s mindset and viewing the whole setup as a community in which there are norms and rules. We stick with the following points to make ourselves a success…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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