Event Launch Strategies

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.”
- Bruce Clay, CEO Bruce Clay, Inc.

The Search Engine Optimization (SEO) concept was created in 1997. Most search engines nowadays scan, index and classify web pages automatically with sophisticated algorithms. Keywords are the basis of the SEO page, therefore, it is extremely vital to develop a list of keywords that potential readers might use. We can strategically build out pages that target one major key word phrase that we are chasing; a case in point being Events Listed with it’s over 700 phrases. Each page is SEO optimized for one phrase that includes page titles, headings 1 & 2 and the text on each page is unique and contains our phrase multiple times in bold text.

It is most important that our site is designed properly for SEO in order for it to have any effect. If we do not plan the site properly from the get go it doesn’t matter how many links we get because we won’t rank. We can generate and direct traffic to our website by following the following SEO strategies:

* Offer keyword enriched text: The notoriety and sequence of keywords on the internet are crucial for the way search engines rank and index web pages. Another vital factor is density of these keywords; it should range between 5-10%. The title of the page, being its most important feature, should include one or more keywords. This key word density should naturally occur within an pages copy written for visitors not search engine spiders. We recommend using web copy writing specialists who know how to write with this focus.

* Site design and information layout: Though content itself is of primary importance, how it is presented is equally vital. We strategically build pages that target one major key word phrase that we are chasing. Each page is SEO optimized for one phrase that includes page titles, headings - the text on each page is unique content…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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