Event Launch Strategies

Back in 2006, it was reported by Rok Hrastnik, owner of MarketingStudies.net that “RSS is currently used or is planned to be used within the next 12 months by 63% of consumer product marketers, 65% media and communications marketers, 37% retail marketers, 37% financial services marketers and 38% equipment and tech marketers.” This was two years ago and the trend has certainly not petered out.

In its simplest form, RSS allows content distributors to syndicate a web feed which allows users to subscribe to it. A web feed is a data format that provides updates on frequently changing web content. A number of web feeds can be made accessible in one place, like Friendfeed’s service. Blog readers and services like Friendfeed are a good examples of the useful implementation of RSS.

We’ve submitted our blogs to various aggregators in our industry - thus making the content available to relevant prospects in an on-demand or opt-in basis. Only those people searching for such content can get their hands on it, thus driving the right kind of traffic to the sites. Also, we have accounts and active followings on friendfeed - where we regularly send out links to our posts, twitter messages, bookmarked pages and so on…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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