Event Launch Strategies

Press releases - well-written ones - draw people from all spheres of life and serve as a common ground where all are welcome. A well-worded release needs to be based on a story which is the key element.

We build stories around the release, covering all the key areas that we want to highlight. We know that the key point while writing such a release is to remember that it should be story-based and not announcement-driven. Stories make them interesting, easy to remember and easier to repeat.

An important step is finding a catchy headline. Catchy here means memorable and appealing and not some flippant and frivolous one-liner that undermines your story. Our headlines are worded so they bring instant notice to an upcoming event.

We build our announcements into the story. Our stories are the vehicle for our announcement instead of it being the other way round. We build our plot and link all the sub-plots and then develop the story. When the story becomes a good one then we work a way of hiding the announcement into the story. While writing the story for the release, we use keywords and phrases so they come up in search.

We believe in showing people that we are real and mean business. To do this, we give them basic facts, e.g. stating when was Events Listed established and what does it do…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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