Event Launch Strategies

Pay Per Click (PPC) advertising uses search engines, online advertising networks and content sharing websites. Through PPC advertisers only have to pay when a visitor actually clicks on one of their ads in order to visit their website. Keyword phrases play a vital role in all this.

We take our keyword list and build out two campaigns in Google pay per click:

1. We place our ads on the Google search pages and pay per click.

2. We source web pages in our industry that have Pay Per Click ads on the pages and we set our ad campaigns to be placed within these specific pages and pay per 1000 impressions. We aim to pay $2 to $3 per 1000 page impressions so at a conversion of 0.1% click through per impression we are paying 20 cents per click. The better the click through rate the less we pay per click knowing how much we are setting as our budget.

We have already got our landing pages optimized per keyword phrase so we place one ad campaign in Google per keyword and we link that ad campaign to the page on our site with the same keyword in the title and in the headings; we also make sure that the text is dense with the keyword.

By directly matching the ad campaign to an optimized page with the exact same keyword phrases in both, we tell Google about our ad and also where we are sending people to if they click it and find a perfect match.

We at Events Listed use the Peal and Flick advertising method in Google. We write two ads per keyword phrase and we run them both. The ad that secures the best click through rate every 4 days to a week stays. The second best ad is changed for a new ad to challenge the current best ad…

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