Event Launch Strategies

Micro-blogging services allow you to write short messages to your friends and anyone you want. These can also be synced up with instant messengers and cellphones. The reason behind their increasing popularity is that they let you share personal updates even if you don’t have the time to update your site or blog. This way you can stay connected with those in your social network.

We have accounts at 12 micro-blogging sites. We set up a http://www.tweetscan.com account where you can add keywords and have them email us all the tweets within twitter that contain our pre-set key words. This gets us a direct feed of emails from active twitterers and helps us narrow down a target audience.

We actively network with these prospective customers by responding to their posts. Over 60% will follow us back which is how we build our twitter network and as this list grows it filters down through the lesser known micro-blogging accounts we also have accounts with.

We believe that conversation is the key to building trust and relationships so we allocate a certain amount of time each week to network with the members in each of these sites.

We then set up hellotxt.com to feed all 12 networks through one syndicated feed via sending an email through our gmail account. We subscribe to our own blogs and using an RSS plugin of aweber.com (our auto-responder email system) we set up a campaign just for us to evaluate - to have the headings and first 140 characters of each of our own new blog posts sent to us via a dedicated email account each day.

We also use Google news to send us posts from blogs across the net that provide tips and tricks regarding event planning. We can set Google news to send us the heading, a snippet of the content as well as the links to the full posts of blogs that offer latest news for your target audiences…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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