Event Launch Strategies

Blogging is here and it’s here to stay. One of the principle features of today’s blogging world is the practice of bloggers linking to other’s blog posts and commenting on them. A quick look at many of the top blogs will show you that a vast majority of their posts link to other blog entries or websites. Call it the snowball effect or an example of the domino effect, but once a blog starts, it takes you to others and pretty soon you find yourself exploring a myriad of posts and sites. This trend has led to a striking increase in net traffic. For this very reason, blogging is now one of the key instruments of internet marketing and community building.

I heard a good analogy of how to blog from Dave Taylor who said If you look at the blogging community like its a university campus. If you want to get a lot of people to come to your party you don’t advertise it. You don’t walk into another party that’s pumping and ask the guests to leave and come to your party. They are already at the happening party, why would they want to leave it to go to yours. Unless all the cool people are going with you. You would attend all the other hot parties and slowly get to know the most popular people at these parties. Once you know them all and they like and trust you, all you need to do is suggest a party and invite them all. If you do, everyone will want to come to your party. The same applies to your blog. If you want everyone to come to your blog you need to have a lot of respected bloggers who are also visiting it.

We contact them and ask if we can interview them via email. We send them a set of questions and have them email back answers that we publish as a Q&A. They will link to their interview giving us link juice and places them at our party, they will usually say yes for ego sake. We get link juice, rankings, traffic & credibility.

To get the respected bloggers in the industry visiting our blog we use Google News to set news alerts on key industry keywords. We scour the news posts these alerts send us and we find names of people that are being quoted. We use Google Reader to pull RSS feeds for all blogs written by our “little black book” of people we are now following. Its extremely efficient listing hundreds of posts every day that we can scan in 20 minutes to find posts of substance that we want to comment on or respond to. We blog about what they write about and we publish our own opinions about the topics they are blogging about…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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