Event Launch Strategies

I remember the old days when I’d have a set of fancy rectangular bookmarks (something I got for myself from ‘Barnes and Noble’) lying on my desk at all times. I’ve always found it natural to organize myself while I’m working or researching with simple yet effective techniques. I used to color code the bookmarks with tags like ‘to show to clients’,’ interesting event ideas’, or ‘vendor lists’ etc. Of course this was the “pre-web 2.0 era” - the era when we had to figure little productivity things out for ourselves. Come web 2.0 and I was perhaps one of the first few to adopt online bookmarks. This is not because I’m tech savvy, but simply because the concept of bookmarking is very natural to me. I do most of my research online, maintain my contacts online, I brainstorm online, I plan online and I even market my events online. What better way to manage my content than online bookmarks to organize the work.

Now this is where it gets interesting. The online world thrives on sharing and community-centric approaches. So, I can tag objects on my browser, cluster them up into categories, share them with other like-minded people or just open up the web feeds of the bookmark lists for public view. How does that benefit me as an event organizer? Well, I get to learn from other people, I get to rate and comment on other’s bookmarks, I get to collaborate to form richer information sets and, most importantly, I get to meet people interested in the same topics. That, to me, is invaluable for business since my business is all about networking and relationships. Shifting bookmarks from my home computer to the office computer; or from my laptop to my team’s computers has been as simple as exporting and emailing a single file.

Social bookmarking is like a subliminal election. People research candidates and if they like what they read, hear and watch - they vote for it. Candidates in local governments are voted for, leading to publicity from mainstream media depending on the number of votes. Like a vicious cycle, the more publicity they get the more people are drawn into reading, watching or listening to what they have to say. People tell their friends in the real world who they are voting for and why, based on the content they have consumed about a particular candidate.

It’s the same in bookmarking. Content pages are voted for whenever they are bookmarked, the more votes a page gets within specific word categories, the higher the page ranking. Higher rankings increase traffic, especially if it reaches the top page of search results. More traffic sometimes results in even more votes, thus forming an enviable snowball effect.

Simon U Ford (SUF.EDBD)

Today’s tip! The first step to being super organized is to manage all of your passwords in you’re browser. Being able to share them across your team is a bonus.

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