Event Launch Strategies

Facebook.com is a perfect place for connecting with your existing clients, attracting new businesses or for networking with other professionals in your fields of interest. Facebook provides an environment which is conducive to building these relationships which is why they recently hit the 100 million users mark.

At first I thought the Facebook hype and romance would fade away as newer and better social applications kept trotting along - until I used it myself. For businesses, Facebook has a lot of revenue potential as it is a wealth of deep relationship-based consumer data. Having said that, it’s important to note that you can’t just jump into the bandwagon and start marketing there – it has to be a gradual process.

Your first step to creating a presence is your ‘Facebook Profile’ - this is a personal profile of you, not your business. You need to add a personal element to your business if you want room in these social networking sites. This personal touch makes your business seem more human, and consequently more likable. So, in Facebook, your personal profile should be about you - the image that you want to share with your networks. Eventually, when people start following you, they will also become interested in your business. But initially, make sure you get your personal profile right.

Simon U Ford (SUF.EDBD)

If you enjoyed this post, please consider leaving a comment or subscribe to the feed and get future articles delivered to your feed reader.