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Never Stop Building Lists

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Building lists of customers, prospects, attendees, audiences should be a constant process. Once you have people on your lists make sure you start building a [[strong relationship]] with them. These lists are like an asset for every event organizer. They are an invaluable part of launching successful events and should be treated that way.

You can use different online methods to locate people with similar interests, a few of them are:

When you add people to your list, make sure you start communicating with them immediately, so that they don’t forget about you…

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  • Geary Morales
    Event Launch Strategies: Never Stop Building Lists

    Although networking is about making SMART contacts, more importantly is the process in which you categorize and nurture those new friends in developing those lists (aka assets).

    Your first objective with any new contact is to genuinely "ask" and "listen" about what they'd like to realistically accomplish in the next 30 - 90 days. Catalog the data in a database, along with their contact information. Secondly, you should then succinctly articulate on what you are looking to accomplish within the same time frame.

    And finally, genuinely keep your receptors open to info, contacts and/or opportunities that will assist them in reaching their initial short term goals. By doing this you gain credibility and trust (as a go-to person).

    By acting out this proactive behavior in their behalf - if they are genuine - they will gladly reciprocate that trust and be your eyes, ears and feet in the marketplace in assisting you in reaching your goals and objectives.

    Geary Morales, Milwaukee, WI USA
    http://dedicatedtopreserveusaconstitution.blogs...
  • Lists are and always have been important. Living in small towns the list was shared so when a family needed help everyone pitched in. Social media brings us to a larger selection for people with different interests that may or may not join us together.
    It gets pretty noisy so I can really appreciate the need for focus and attention. Without people will not remember you. I certainly don't.
  • Great article Simon. It's easier to be forgettable and loose any value added. The competition is hard and this is very important for every kind of "business". We "sell" ourselves and we should not loose our sales. A tweet to @Social_Traffic
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