Event Launch Strategies

I am sure you have heard about how marketers often play with certain emotional triggers to entice people to act quickly. You can use the same principles of scarcity when selling tickets and merchandising to your audiences. Creating scarcity implies restricting the supply of the things that you are selling to create a perception of shortage. This becomes even more effective if it is bundled up with a promotional offer, such as a discount or bonuses.

Some people are indecisive or slow about making their decisions and often end up being too late. Scarcity puts them in a spot where they become more inclined to jumping for it rather than “thinking about it later”.

If they are on your lists, they already are interested in your services. Give them a great offer for a limited time and they might say “heck, why not”…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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