Event Launch Strategies

Although I agree with the sentiments here, not everything in our life is an event we will recall. True there is a link between emotion and recall, but we often have good emotional experiences in our lives which we then forget. The "trick" is not only using emotion to create an episodic memory, but to provide the motivation for that memory to be easily retrievable at a later date. And that's the problem for marketers - the motivations for memory recall are individual. Turning something into an event that is an episodic memory may be framed negatively by the recipient making recall less likely, not more. It is a hugely complex area - but, as you rightly suggest, something that we should not neglect.

Creating traction is really key Simon. If we can in fact view life or our business as a series of events, it is easier to get that "event emotion" working and get people interested in following us. It is human nature to want to be where something is always "happening"

You know, you are so right.
Everything is an event....'cos that's where good things and bad things happen. We get upset or we hear a sad story, or we put our foot in our mouths and upset someone else - the "stories" of our lives!
Yes, when emotions are involved they burn into our memories....

So what you are saying is: Create opportunities for emotions to be evoked (preferably good ones!). Evoke often. And they don't all have to be big "events".

OK, if we have the power to create good emotions to be burned into our memories and our friends' memories, why don't we all do it more often?