Event Launch Strategies

What if I told you that by adding one more element to your marketing efforts, you can potentially;

* Increase your traffic by at least 20%

* Increase your search engine rankings significantly

* Increase your outreach and visibility significantly

* Increase your brand value significantly

* Make your customer interactions much more direct and personal

What would you say? That special something has a tested ROI of at least 150%.

Whenever we’re working, researching or doing just about anything, we turn to Google. It’s ironic how much we use it. It’s almost like our lifeline. Now imagine this: the size of Youtube (the granddaddy of video sharing sites) in terms of daily page views is double that of Google. Can you believe that?

The numbers of viewers and regular users of videos online are massive to say the least. This crowd is averaging an age of 30 years and has people from all age, gender and location demographics. Half of the videos are watched on video sharing sites, and the other half are watched on other people’s blogs and websites.

I want this to be an important part of every marketing campaign that I see. You have to leverage the power of videos for your launch and see how it amplifies your sales. Depending on how well you execute it, you should be able to see measurable increases in your bottom-line. This is a very powerful medium of communication so use it well. Some pointers:

1- The key here is to produce good quality videos. Videos that have powerful social and emotional triggers that may cost nothing to shoot. I also find that sound has a far greater impact that visuals so if something needs to be compromised it should be the video but spend your money on an amazing sound track and it will often carry average videos well. Make sure it’s something others would want to share with their friends. Make sure it is interesting enough to make them want to watch through it. It shouldn’t be too long. Make it short and crisp. Keep the file size to a maximum of 100 MB. There are countless great videos that you can watch online to get inspired by. Do check out Mike Wesch’s “Machine is Using Us” video; and also, if you get a chance, try to analyze what makes the “free hugs” videos so viral. (You can search for them on Youtube)…

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