Event Launch Strategies

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Photo Sharing

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One small but important strategy is to use photos of the event as part of your marketing strategy. Tag all of the names in the photos that you know and add them to different photo sharing sites such as Flickr.com or Photobucket.com. When people discover their own photos, they will feel a bond with your event’s brand and will feel important.

Secondly, add photos to your event pages that people can come back for and discuss after the event. Have interactive sessions on voting for coolest/lamest/funniest photos. Get a fashion expert to run a commentary on the best dressed people in the event. Photo sharing helps people bond together. If you can create the right emotions in them whenever they think back about your event, chances are they will come again to your next event and will probably also bring some other friends along.

You can allow your audience to order photo albums or share it across multiple social networking sites. You can also use special tools to send the photos to different photo-sharing sites in one single step. These sites have made it incredibly simple to share pictures with your audiences and prospective customers. People love sharing and spreading things that they like to their friends, so if your photos catch their fancy, chances are you’ll get some nice ’spreading around’ as well. A lot of people search for photos online. Make sure you tag your photos properly so that they are easy to find based on your desired keywords.

If your photos are location based, e.g. an event in Austin, TX, use the Geo-tagging tool to get the map and location of the event as well. In popular events, people often take photos from their cameras and cell-phones and upload them immediately (during the event) to their blogs and to content sharing sites…

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  • Okay, this is a totally cool idea and one that can cement your relationship with attendees. They will want to attend your future events once this one is made so memorable for them.

    I must say that I love the idea of a "red carpet" and having a fashion commentator. However, I'd want to be warned in advance -- just because I don't always walk around thinking someone will be commenting over a microphone about how I've dressed for my grand entrance to the room.
  • This article is certainly touching on a very popular topic as evidenced by all the blog comments.

    Karen,

    It's interesting that it felt that way to you because most of the events Simon is doing are online events. So I definitely believe he meant to have these tactics used in big product launches in the real world as well as the Internet world.

    If there is one thing that eBay has taught us it is the power of product photos. They've done much research on various auctions and those who have incredibly high quality and very crystal-clear product photos consistently get much higher bids up to 30% to 50% higher than the same commodity with a low grade picture or no photo at all.

    I believe this is the case because it gives shoppers more of that off-line shopping feel where they can see and touch the product even though I know online they cannot touch the product. But there is something about the trust factor of having a good photo that the person believes the product will be delivered to them.
  • Some great Photo sharing ideas here and I haven't really thought about Geo tagging to events before, some great advise, I just subscribed to your articles so I look forward to getting more, Thanks
  • Now that you taught us how to do it the right way, I am much happier to use it. I read an article of some top person that did not recommend it, then i saw how they used it and noted we have learnt a great deal more about human behaviours with simple medias like this, thanks again Simon.
  • This article uses events more in the meaning of happening than anything else, but that short changes the "other" events, such as product launches.

    Photos can be a very important and effective communication tool for product launches also. If you have brand recognition, because you distributed pictures, you stand a much better chance of having a successful product launch. After all, people are much more willing to buy what is familiar to them. They recognize the picture and the perception is much more favorable.

    If you have received comments on your photos you are in even better shape. Now you know that there are people interested in what you have to offer.

    Another advantage of photos that has not been mentioned, is the fact that so few people are using this strategy, that the competition is a lot less. It is much easier to rank high with a picture than it is with written content. And the picture can link to the written content...
  • addytseng
    This is an excellent idea for event planners. I know someone who can benefit from this strategy!
    People love to remember the times they had fun, with fun people around.
    I wonder if we should ask the people if they mind having their photos posted on the web or not. It's probably a good idea to avoid posting photos that could potentially embarass the subject.
  • duncan_b
    Here I had thought that when an event was over, it was over. But to get people coming back to the page after the event has actually ended, in sort of a post party party, is really smart. Dry text - even great text - likely wouldn't go nearly as far as tagged photos of party goers, mixed with some imagination, to keep the party going and the word spreading.
  • Its very simple, but it was not something that we tend to think of. I wonder how many newbies get told to enjoy putting up photos and to do nice profiles. Thats what makes me think your training is the best, nothing is left to chance.
  • It's very interesting how a bland event page can be transformed with some photos, especially if those photos are of your audience.

    Since I've started using this technique I've gotten quite a lot of positive feedback. People are so delighted to see their photos when they land on a page.
  • Jonathan, when it comes time for you to incorporate viable articles into your strategy you'll also find how powerful photos can be. They can give you that extra little juice or boost you need to get more votes and commentary and move your post up sites like digg or stumbleupon.

    A guy I know over in Macedonia is a master of this and has been to the stumbleupon homepage a number of times.
  • One more thing that I find useful when I add photos to my flicker and some social sites is that I usually tag it with their names and if they have twitter accounts, I include it in the tags. I find this useful as a part of my internet marketing strategy.
  • bobbicknell
    Simon I hadn't thought about using photos for marketing strategy.Great article as so true.When I ran a timeshare resort we took photos of owners and put them up and they would love to look at book and see their pics. Same strategy online. Great tip about uploading during event to show people what is happening and what they are missing to build audience for the next one or back end sales of event. Great way to recognize people too for slideshow! Thanks Simon and love your book Social Traffic! Its awesome!
  • Simon,

    Having a bond with people online is especially difficult because there's no face to face. Anything you can do to help this process along is huge for building powerful connections.

    Photos and videos are the closest thing to the face-to-face.

    You bring up another excellent point...involvement. The more you can get someone to commit and take an action whether it be voting or commenting the more committed they are and likely to participate further. An excellent sales tactic.

    The viral possibilities are endless and especially keep in mind tagging your photos with words people would be likely to search for them. The easier you make it to find your photos the better.
  • No kidding!
    Love the Geo-tagging tool for location and mapping.
  • A picture does speak 1000 words.
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