Alerts

Behind the tens and thousands of blog subscriptions and email sign-ups - we tend to forget how immensely useful services like Google Alert can be. It’s almost like a robot doing your routine Google searches for you.

I would recommend Google Alerts (alerts.google.com) to all of you. Go in and put a watch on events that are taking place, the latest event marketing trends and also on your competitors businesses. Google aggregates the news (blogs, sites, news sites, etc) and emails them to you. Anything that can influence your plans, event, contingencies, budgets, clients, vendors should be kept a careful watch on.

It’s a must-have for researching and event planning phases. At first I thought I would have emails flooding my account which I’ll never get around to reading and would eventually have to keep archiving them in my Gmail account as they come. To my surprise, it was just the opposite. They do not flood you. They do not intrude on you. They always get back with good results. It’s my personal research robot, and I love it.

Simon U Ford (SUF.EDBD)

Today’s tip! To succeed online you must start engaging prospects into a never ending conversation. To do this you need a world class email auto-responder system.

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