Event Launch Strategies

Since this is one of my main areas of interest, I have explored cross syndication techniques using every possible scenario and situation. I’m happy to share some pointers with you guys, to help you get up to speed with it.

1- These tips are about getting organized; first of all, make sure you have separate email accounts for personal emails and subscriptions. You can even implement a tracking code like adding yourself to each list using the list owner’s first name instead of your own along with your email address. This helps identify the source of each email and what other marketers are doing with their lists. If you get an email that says Dear Rodger from John, you know Rodger has sold or is sharing his list with John.

2- Get a password manager. Having unique passwords for every place that you register to is important for your security. Roboform.com, a $19 plug-in that stores all your forms and passwords works brilliantly. It enlists the sites in an alphabetical order on clicking and automatically logs in for you. The reason I use it is because it syncs up easily across browsers and users, it allows me work under one set of passwords across my entire team.

3- Google Reader account helps to parse through piles of content published daily across the blogosphere. You can subscribe to important blogs that you want to follow in the industry to help you in keeping a tap on things. I use Google Reader because it’s an online RSS reader and can hence be accessed from anywhere – since I get to travel around frequently. Also, because my Google reader shared items easily sync up with Friendfeed and Gmail. These tips are about pulling the best, recent and relevant content in your niche so that you’re the first to know about things in your market. You cannot be “the” authority in your niche if you are not on the pulse of what’s happening in it.

4- Set up all networking accounts in your real name, contact details and email addresses, as these are your signature and online footprint. Even if you are working for clients, unless a client is paying you to build them a personal profile network (not recommended) as this is personal.

5- For bookmarking and article marketing sites I use to “not” recommend setting these accounts in your name or your company name at all. This is because anything you do in these sites to promote your own stuff is considered self serving. If you work these accounts under different identities the links and referrals count. One account alone won’t generate a lot of traffic for your content pages, but if you have 5 different bookmarking accounts that you religiously bookmarked in, it will help get your content to the top for those keywords and tags. If you can get to this point you will be one step closer to the tipping point for your content being distributed to thousands by 3rd party users.

In saying that, the new Facebook Connect and Google Friend Connect widgets will make the web increasingly interconnected. I can see these Social Networking giant killers pairing of with different bookmarking sites so we can sync our bookmarking and social networks, this will allow us to bookmark content to one audience across the net. That said, my advice of late is to keep everything you do under one consistent profile as the web is merging into one big web platform that we all share anyway.

These tips are to help you get organized enough to attract and manage masses of content, so that you are able to sort it and distribute it to your followers in a streamlined daily flow putting you at the top of the information trade in your niche.

Simon U Ford (SUF.EDBD)

Today’s tip! To get search engine traffic you must own software that’s capable of showing you everything the search engine spiders see.

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