Social Media
Social Media Campaigns |
Our social media campaigns run simultaneous to the email marketing, blogging and all other prelaunch campaigns. The social networking aspect of our campaign begins before we even launch the blogs and moves along the launch timeline long after the official launch in October. In some ways, you can consider it to be independent of the rest of the elements of the campaign because of its marked significance to the success of the launch.
In many ways, the social media campaign is the heart beat of our launch - it’s what keeps everything going.
We want to invest in the amount of time and attention it deserves. We have an entire blog dedicated to social media marketing strategies that event marketers or business owners can apply to their businesses. We’ll be covering details of how we’re leveraging social media for the upcoming Events Listed launch in that blog as well as touching on the outline of it here in the follow a launch strategies posts.
For now, I’ll just briefly mention the underlying philosophy behind this social media campaign without diving into the details of the individual tools that we’re using (please check our social media strategies blog for that).
The concept is that you can’t force or fool people to your products, you have to patiently convert them into leads one at a time if you want your leads to have a good chance of becoming good customers…
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