Event Launch Strategies » Diligence http://www.eventslisted.com/eventlaunchstrategies Conversation marketing campaigns and case studies for launching successful events. Wed, 17 Mar 2010 12:00:59 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 Are your products aligned with market needs? http://www.eventslisted.com/eventlaunchstrategies/case-studies/diligence/are-your-products-aligned-with-market-needs http://www.eventslisted.com/eventlaunchstrategies/case-studies/diligence/are-your-products-aligned-with-market-needs#comments Sat, 07 Jun 2008 10:34:07 +0000 writer http://www.eventslisted.com/eventline/launchstrategies/?p=33 Good product design is about understanding your market’s needs before investing huge amounts of money in your product development and launches. This becomes even more important now, considering the way media and the web has taken shape. Consumer’s are more aware, more vocal and much much more connected. They want their value for money. And you want your profits. So, try to use different tools to analyze your markets and adjust your product and ideas accordingly.

Here are some tips that can help you gauge your markets needs:

1- If you are planning a launch, use Survey Monkey to get initial customer feedback.

2- Join Social Networks and build communities there for your target markets. Allow them to share their ideas and thoughts with you and form a relationship based on communication with them.

3- Use Google analytics and Google Trends to research for trends in the industry and domain that you are working in.

4- Follow industry leaders and authority blogs to see where the future of your industry is heading. Make sure you’re not heading in the wrong direction.

5- Alpha test samples of your market to get early feedback. Incorporate those feedbacks and suggestions into making your product or service better.

6- Plan your launch strategies meticulously yet keep them flexible enough to adjust around the market demands. I have a detailed post on step by step launch plans queued up for posting soon. So stay tuned.

Simon U Ford (SUF.EDBD)

Today’s tip! Twitter delivers Events Listed more traffic than Google search on any given day. Become immune to the Google slap by managing your Twitter campaign professionally.

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