Event Launch Strategies » Campaigns http://www.eventslisted.com/eventlaunchstrategies Conversation marketing campaigns and case studies for launching successful events. Wed, 17 Mar 2010 12:00:59 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 A great event marketing case-study - Nestle’s baseball campaign http://www.eventslisted.com/eventlaunchstrategies/case-studies/campaigns/a-great-event-marketing-case-study-nestles-baseball-campaign http://www.eventslisted.com/eventlaunchstrategies/case-studies/campaigns/a-great-event-marketing-case-study-nestles-baseball-campaign#comments Sat, 10 May 2008 21:36:22 +0000 writer http://www.eventslisted.com/eventline/launchstrategies/?p=14

Nestle is recently hosting an amazing family days campaign as part of its Minor League Baseball Sponsorship. They’ve also built a great interactive website for this campaign. The Drumstick Cone events. This is an interesting case study of how a company can; a- make their products into events, b- create excitement and hype around the events, c- have mini-events (or relaunches) within the events themselves.

They’ve strategically linked the campaign with ticket discounts and ‘fun family activities’. They’ve also built hype around the fact that they will be touring selected minor league ballparks where they will take pictures with the families who attend. Note: An incentive to go. Next, they’ve targeted kids really well by offering trading cards to those who buy their drumstick cones at the events. Note: An incentive to buy. Then, if it wasn’t enough, they’ve added an element of creativity and ownership on those trading cards by making them completely customizable. Note: An incentive to brag about. Hats off to Nestle’s marketing team. Great job!

Simon U Ford (SUF.EDBD)

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