Blogging
Eventslisted.com - Blog Content Strategy |
What we say to the world and how we say it, helps defines a lot of things for us. It defines how we are perceived by our audiences. It defines how we will be remembered. It defines our thought mechanism and business ethics. It defines are motives and objectives. It defines what principles we value and support. It defines our interactions with the world around us. It defines how we can make a difference in somebody’s life or work. And most of all, it defines who we are. Here are some things that have under consideration, when we’re baring our thoughts to the world.
Multiple Blogs: We are running three blogs simultaneously under the Event Marketing umbrella. Two of them focus on strategic level thoughts on launching and promoting events. The third blog directs the readers to useful tips, tricks, resources and links for managing and promoting their events. The idea here is to segment and customize the blogs for three different types of readers and mindsets. All three should benefit from the individual blogs as well as find it useful to follow the entire Event Line set for being in the know. Despite drawing these lines between the three different types of content, we have ensured that the overall direction of the three blogs remains the same. Our domain of expertise is event marketing and we try not to deviate much from this area - so despite the fact that we have multiple blogs, we have a focused approach.
Quality Content: The purpose and effort of the three blogs will go waste if they are not useful to the targeted readers. The quality of content thus becomes our core focus in our blogging campaign. We have ways to ensure that the content gets out consistently and maintains a level of quality throughout the launch campaign. The focus of the blogs is to create quality content that is useful for everyone who is planning on marketing or launching their events.
Alignment to Launch Roadmap: The blog content is distributed and planned in a way so that it complements the overall launch roadmap. It starts with little chunks of information unfolding the entire story behind the launch…
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Your companies blog - an investment or cost |
Earlier last week, I was having a conversation with some people about blogging, and was surprised to see that most people still consider it a cost rather than an investment. So, I decided to write a small post on this topic to let you guys know my thoughts on it.
I agree, random blogs with unauthentic or irrelevant content are pointless. But if you are doing business, you need to have a strong blog presence, and here’s how:
1- You need to have a personal voice for your business that people can relate to, communicate with and understand. One of the best ways of doing that is with a good content blog. For authority blogs you have to provide value and insight, instead of following the crowd. Your posts should be authentic, original and unique. That’s the best way for you to make a mark on the niche and get a following. Whatever business you are in, make sure you have a good voice for your community.
2- Its a platform for you to connect with people. Once you have people reading you, try to engage them in conversation. Get them as involved and connected with you via the blog as possible. An active community is one that spreads the most. If you are an event manager, cover your events or engage your audiences in activities through the blog.
3- You can also use your blog as an effective messaging board. Turn it into a key source for your company information. Use it for answering questions or giving clarifications. Use it for announcements and updates. Use it for publishing case studies of your clients.
4- When you are connecting with other bloggers, try to give away links or look for points of synergy. Its good to open and friendly with the blogosphere at large. This helps to make your blog stronger and more visible to potential readers.
5- Make sure your content is relevant to your niche and that you keep posting to it frequently. This is where good resource allocation skills come into play. Don’t think that you have to do everything yourself - get over your inhibitions and get a team onboard. Did you really think Donald Trump writes his blog posts himself?
6- Set realistic expectations and goals for the blog. Your blog has to have a long term plan and shouldn’t be sporadic or spontaneous. Know exactly what your goals are (whether its something measurable like direct increase in traffic or something unmeasurable like brand awareness)
7- Have a good feedback mechanism in place. Get hold of a good trackbacking software and actively engage in comments and responses. This is as important as writing the posts itself, so make sure you can schedule dedicated hours to it.
Simon U Ford (SUF.EDBD)
Today’s tip! To get search engine traffic you must own software that’s capable of showing you everything the search engine spiders see.
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