Event Launch Strategies

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.”
- Bruce Clay, CEO Bruce Clay, Inc.

The Search Engine Optimization (SEO) concept was created in 1997. Most search engines nowadays scan, index and classify web pages automatically with sophisticated algorithms. Keywords are the basis of the SEO page, therefore, it is extremely vital to develop a list of keywords that potential readers might use. We can strategically build out pages that target one major key word phrase that we are chasing; a case in point being Events Listed with it’s over 700 phrases. Each page is SEO optimized for one phrase that includes page titles, headings 1 & 2 and the text on each page is unique and contains our phrase multiple times in bold text.

It is most important that our site is designed properly for SEO in order for it to have any effect. If we do not plan the site properly from the get go it doesn’t matter how many links we get because we won’t rank. We can generate and direct traffic to our website by following the following SEO strategies:

* Offer keyword enriched text: The notoriety and sequence of keywords on the internet are crucial for the way search engines rank and index web pages. Another vital factor is density of these keywords; it should range between 5-10%. The title of the page, being its most important feature, should include one or more keywords. This key word density should naturally occur within an pages copy written for visitors not search engine spiders. We recommend using web copy writing specialists who know how to write with this focus.

* Site design and information layout: Though content itself is of primary importance, how it is presented is equally vital. We strategically build pages that target one major key word phrase that we are chasing. Each page is SEO optimized for one phrase that includes page titles, headings - the text on each page is unique content.

* Provide hyperlinks and link development: The next imperative feature that determines the ranking of the page is the use of hyperlinks within a web page. The links must correspond with the content and keywords must be chosen carefully to describe this connection. Extra care is recommended or else we can end up with penalties. As Lauren Hall Cracknell, Director of Search Engine Marketing at Schipul, says “Practice safe SEO and you will always come out on top.” The quantity and quality of links determines link popularity.

* Spreading the content far and wide: We post 10 unique articles pertinent to key words we are chasing per week in 3rd party content & article posting sites then we use copyscape.com to find other sites who have posted our articles, we send emails to these webmasters who are usually adsense publishers always looking for content. We agree to send them weekly articles for their sites, all with links embedded in them. We also use a product called SEO elite which sources all websites that link to any other website, we search for backlinks to competitor sites and download these sites “who is” information, we set up dedicated Gmail accounts for sending emails to these web masters daily offering them FREE unique content articles written specifically for their site weekly with links in them back to ours.

* Suitable for an International Market: To be a hit on the international scene requires professional translation of web pages, registering a domain name in the target market among other features.

* Ready to go writers: We have a stable of writers who write for us on contract that we pay $20 an article.

Though definitely a golden egg, SEO should be one of our marketing tools if we don’t want to suffer heavy losses. Without becoming dependent on it, we must make sure that this golden egg hatches. In order to do so, we must avoid duplication; according to Dan Thies, President of SEO Research Labs, it is the biggest problem in SEO. All broken links should be immediately fixed; we should also offer redirects and user navigation.

Over time the more quality, targeted, recent & relevant links we accumulate into our domain combined with the efficiency of our sites internal linking structure at dispersing incoming link juice the more targeted search engine traffic we start to get over time. If the pages people land on in our site match the link text they click to get to it then we have built a transport system that will steadily and consistently lead visitors into our sales funnel and eventually publishing an event page to sell tickets on our application.

It’s important to be patient with SEO and always remember, the first day on the internet will always be the worst performing day for any web page.

Simon U Ford (SUF.EDBD)

Social Traffic - The Book

Today’s tip! To get search engine traffic you must own software that’s capable of showing you everything the search engine spiders see.

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