Event Launch Strategies

Wikis are also a great marketing strategy in gaining authority within shared wiki collaborative sites. A lot of event planners watch these sites and they are favored in Google search results so you can get great search exposure. If you are active in wikis people will learn about your authority which will pull them into your world. When they get into your sales funnel, if built out right, they will follow your bookmarks, blogs, twitter feeds and videos. What is the cost of acquiring a customer? If you spend an hour a week contributing to wikis to gain prospects who follow you because they want to learn from you. What would you pay in advertising to gain the same advantage to your marketing efforts each week? This is just an hour of your time.

Think of wikis like conferences with hundreds of attendees. Each time you contribute to a wiki you are standing up in the conference and contributing to the group’s collaborative efforts. Except in wikis every time you do it people can click through into your blog or site (sales funnel) which cannot happen in a conference. In the offline world they’ll have to find you after the conference is over to get your card and then they have to get that card out later and enter your name into the computer. Those who do get through this process will always make a much better quality prospect because only those who really want to connect with you, will. That’s why you still need to be at these offline meet-ups but when you get there you want everyone to already know who you are from your online marketing and social networking efforts as opposed to arriving anonymously. This way if you stand up everyone already knows how to connect with you. It’s this group who extract most value at offline meet ups.

We have already discussed the benefits of building relationships with your customers through social media marketing. Here are some quick steps that you can follow to see how you can leverage wikis in planning and managing your events.

If your event allows multiple stakeholders to get together to do any of the following…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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