Event Launch Strategies

Twitzu is an application which allows you to create event pages for your events, whether it’s a small meet-up, a private gig or a massive party; and send the invitation to your Twitter followers.

Personally, I think Twitzu can work better for smaller scale events and meet-ups, provided that your contacts are all Twitter users. Some people ask why they can’t just send out the message via Twitter. Well they can if they want to; the benefit Twitzu adds is that you can have a simple event page with the details of the event and venue. And it also has that auto RSVP processing built into it which is a great time-saver. So, if you can’t fit the entire invitation in 160 characters and spend the time to process the replies, use Twitzu instead.

Another good thing is that it shows a list of all of the people attending. So if someone you have invited is curious to find out who else is coming, he or she can simply look at the event page to find out. They can even send twitter messages to other attendees to discuss plans for attending.

Does this remind you of little kids in a classroom passing along notes on a small piece of paper hushed and secretly “going to the game?”, “who else is coming?”, “Jane’s going to be there as well”. Building systems that people are already used to or familiar with in real life is the way to go with social apps. The less you ask people to shift away from how they like to work, the larger the customer-base you will attract. Twitter, apparently, isn’t all too different from real-life, and hence using it for sending invites is just a natural next step for our events…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

If you enjoyed this post, please consider leaving a comment or subscribe to the feed and get future articles delivered to your feed reader.