Event Launch Strategies

Tweetdeck is a desktop application that shows you the most tagged words being used across twitter in real time. You can see a host of tags on the page all the time and the size of the words increases the more they are used, thus giving a simple visual cue of its popularity. You can monitor specific words as well. This is a phenomenal tool if launching events as it’s like real time stock trading. You can watch certain words and study their popularity throughout different stages in an event launch / marketing cycle.

If you use the Tweetdeck tool to graph your keyword popularity throughout your marketing campaign, you can measure those parts of the campaign that had the greatest effect. That gives you invaluable data for your next event.

If I see any word that interests me being used a lot, I go to tweetscan.com and put those words into their search engine to see a list of twitter users who have used them in their tweets recently. I can then follow these people to their twitter messages and engage them into a conversation. Now, imagine if a big concert is playing and I have tickets to sell. My tweet deck tells me when the demand for those tickets is high and my tweetscan tells me exactly where I can find people who are looking for tickets. My competitors are paying $1.20 per click @ a 6% conversion rate on Google to get their tickets in front of these same people.

These useful tools in conjunction with Twitter make it such a wonderful marketing tool. I’m sitting here working at my desk, my Tweetdeck is updating as different words reach a certain volume. I can open up TweetScan and search for all the twitter users saying those words in their tweets. I can follow all those conversations in real time and go through the blog posts, videos and social networks that host the content they are all talking about. You just cannot get access to information this recent and relevant by listening to the radio or watching TV.

Simon U Ford (SUF.EDBD)

Today’s tip! Twitter delivers Events Listed more traffic than Google search on any given day. Become immune to the Google slap by managing your Twitter campaign professionally.

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