Networking Strategies |
If you can remember the first time you signed up for Facebook and you had no friends or very few. You hear all these strategies for utilizing these platforms but with few friends to start with, it’s kind of hard to be taken seriously. I am often asked where to start?
Social marketing is all about getting the most out of social networks. Here are some techniques that can help kick-start your online networking:
Step 1 - Create your presence
First of all, create your presence on different social networks like Facebook, MySpace and LinkedIn. Set up your accounts and customize your profile pages.
Step 2- Build out your network
Once you have your pages all set up, you need to get people onto your network. First of all make sure you can distinctly define what kind of people you would want to add as friends. These will be people who can benefit your business in any way. People who are part of your market segments, people who are domain experts, people who can benefit you through synergies, people who are influential in the industry, people who look up to you as an expert. Most importantly, people who will listen to you and who you find interesting.
There are different levels of potential friends on social networks: First of all, add all of those people that you know directly. If you know someone, then approach them in a way you would do a real human being and not a robot. That is, introduce yourself.
I get friends requests all the time from spammers who use automated software for sending invites or cut and paste the same message to hundreds of people they find in other people’s friend networks. Be realistic – that’s no way to befriend people. Be warned that if you do this you can be locked out of the platform for spamming; your IP address can be blocked from ever accessing the domain again…
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graemebowman
