Event Launch Strategies

Micro-blogs are mini posts or updates that can directly be sent to blogs. There are a number of services for micro-blogging, like Twitter, Jaiku and Pownce. Social networking sites like Plaxo, Facebook and MySpace also have micro-blogging features in them, called status updates.

Micro blogging appeals to people because it is immediate and because they can send the updates through portable mediums as well, thus making it more accessible. You can send messages as text, video or audio. You can also use cell-phones to send and receive updates.

For events, I would say, one of the most valuable things is how you can give live updates of your plans or of the events themselves as they unfold. So those people listening in from home will know just how remarkable the event is. If your updates are combined with Google Maps (maps.google.com), the experience will be even better. Takes me back to the time when we used to send videos, feedbacks, thoughts and thanks only a day after the event - once everything was well over. This was only a few years back. Now, it’s amazing how we can give minute by minute updates to people all across the globe. Even if our community isn’t present at the site of an event, our bond still grows because they know exactly what we’re up to. We once had an inauguration that we were twittering (using www.twitter.com) about on an hourly basis. After a while we started to receive messages from curious readers with questions like “has the ribbon been cut?”, “does anyone like the new painting additions?” etc.

I am currently in the middle of planning a massive reunion (global) event for a client. My role is to market multiple parties in different locations throughout the world over the same 24 hour period, early next year. Attendees are working holiday-makers and international students who all lived in Sydney Australia at some stage over a 10 year period. Each event will have its own event page on the Events Listed application that will stream micro blog posts down the page. These pages will be posted on big projector screens at each venue so attendees can read messages posted by their friends all over the world. Those who cannot attend a venue can sit at home on their computer and join the party…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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