Event Launch Strategies

I am going to blog about the entire website launch process from start to finish for my readers to enjoy front row seats, at a ground level. How is it relevant to you? Well the website is a product, and the product launch is an event. The same principles can be applied to launching any event; whether a night club launch or a concert. So whether you are an event promoter or a small business owner, you should be able to gather a lot of interesting tactics and steps during this live launch process.

The high level strategy is that I intend to employ the free line philosophy along with blogging strategies that we are in the process of executing already ever since launching the Eventline blogs. The same strategy can be applied for your event. If promoting the launch of a concert you could blog about the entertainer.

The idea behind our blogs (we have three blogs running simultaneously covering different areas of event launches) is to attract targeted people into our network. The better the blog content the better the quality of people we draw in. We aim to attract thought leaders & early adopters who already have a following into the blogs. Social marketing is all about building relationships of mutual benefit and trust. We will link our blog content to selected, targeted social networking communities that we would like a presence in and through quality content, draw early adopters and thought leaders into our blogs who will slowly bring their followers or second and third degree contacts with them. However, this can only be done if we get the attention of high-ranked (and looked up to) people at the top of the event marketing (or related) business fields and you can only do this through quality content. We don’t want to waste anyone’s time and expect people to respect our time as well. Mutual respect - a building block for our relationship. Leaders in any field will not respond to anything but quality when it comes to content. They will respond to anything that can improve who they are and what they do, which is why they are in the leadership role we want to capitalize on…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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