Seed Launch Tactics

If your pre-launch goes bust then you can say goodbye to an amazing launch. It is the pre-launch which determines whether your launch will do good or die - this is because the pre-launch is meant to build hype uo to launch. Its supposed to be like a bridge from now until the launch day.

We’re offering a world class e-book about event launch strategies applying the latest and greatest strategies using social media and ubersyndication, as part of our seed launch campaign. Our pre-launch campaign builds the perceived value of this book to be priceless as its content is cutting edge - the very best of the best.

We give the book away to some existing followers initially against video testimonies of what they think about the book after reading it. We encourage them to be completely unbiased and candid. We then contact event associations and industry leaders who have lists of event planners, club owners and marketers offering them a FREE copy. We’re also offering sneak peaks and free copies to our super promoter lists, to give them an edge over everyone else.

Then we invite them to distribute the book to their contacts list, tracking those contacts who download the book. Our system ensures that these promoters are signed onto Events Listed under the person (industry leader) who initially introduced them to the Events Listed account. We then give these industry leaders 50% of all revenue earned through ticket sales commissions throughout the life of their account with Events Listed. This earns the referrer a lifetime, in perpetuity royalty for introducing us to their lists. In some cases certain industry leaders have over 60,000 event planners on their lists - you can do the rest of the math yourself…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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  • The system you have created is truly brilliant Simon and is complimented by your book.Anyone who focuses on building up a business through events listed will not go wrong
  • Great post about the Launch ... Having participated in it and read the book about four times now ( aswell as listening to it on the podcast! ) I cant confirm more about how powerful the whole process has been, pulling everyone in to participate in and evangelize the launch from months before it started. Making everyone feel part of it, a fantastic job and an amazing wealth of knowledge and tools in the book .. thank you.
  • Although the book Social Traffic is highly valuable even if you are not an event promoter, I can't imagine being in the event promotion business and not having read it! Simon's knowledge and passion around event marketing is palpable. It comes across throughout the book.
  • bobbicknell
    Simon I can't say enough about your book "Social Traffic" with its step by step to launch campaign including building your pre launch!

    The point above about delivering value first by giving associations and industry leaders superb content with the ebook to get their customers into the pipeline is well taken. That way they can make their money on the back end which so many miss the point on. By focusing on existing customers and working the back end once they are in the pipeline or sales funnel will reap them benefits long term. Article makes good point about the pre-launch being the key! Thanks Simon for such great value in the book.
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